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    Even If You’re A Makeup Novice, You’ll Love These 27 TikTok Approved Beauty Products

    Including a $5 mascara more than 173,000 people swear by for giving them epic volume and length.

    1. A set of matte lipsticks about to put every other lipstick you've ever tried to shame (just read some of the reviews dragging more expensive brands). This lipstick goes on easy and stays on — even through eating a cupcake *and* a whole night out, as one reviewer confirms.

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $11.88 (available in three color combinations). 

    2. Rare Beauty liquid blush available in both matte and dewy finish to give your face a little ~glow~. And it doesn't take much to achieve the look. Just put a dot or two on your cheek bones, and then blend it with a brush (or even your finger), and you'll be good to go. 

    the liquid blush
    gif of a model putting two dots of blush on each cheek and blending with a brush and their finger

    Check out TikToker @rachelldaguanno showing how it works best with only one small dot!

    Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok make me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX

    Get it from Sephora for $20 (available in three dewy shades and three matte shades). 

    3. E.l.f.'s Poreless Putty Primer made to be lightweight so you barely feel it when you apply it before the rest of your makeup. But it will make a big difference in ensuring your foundation goes on even and smooth and stays in place all day long. 

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    Check it out on TikTok here!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! It goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. It makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $8.50.

    4. Maybelline's Instant Age Rewind Concealer with a sponge on the end, meaning you can swipe it under your eyes in seconds – nobody will know that you couldn't fall asleep for hours last night. It's so easy to use, even makeup newbies will love it, as one reviewer confirms. 

    former BuzzFeed editor applying the concealer under eyes
    former BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Promising review: "I personally like this product. Throughout high school (I recently graduated in June), I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the beat part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend to try this out .<3" —Liela Lee

    Get it from Amazon for $7.93+ (available in 18 shades).

    5. An Onset soap eyebrow kit here to help you achieve that fully full brow look that's all the rage right now. The clear setting product will help add thickness, volume, and texture to your brows with just a couple of swipes. Just be careful because you friends may try to ~swipe~ this from you when they see how great it makes your brows look. 

    reviewer showing before, after application, and complete with filled-in brows
    reviewer holding the kit in their hand, showing it comes with the soap and a brush

    Promising review: "I saw this on TikTok and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds

    Get a set of two from Amazon for $7.99.

    6. foundation brush with the power to blend both liquid and powder makeup for a flawless finish. The bristles on the brush are dense but do not absorb the product, so it all goes right on your face. It even has makeup expert Mikayla Nogueria's stamp of approval! 

    Plus, it comes with a case!

    Check out Mikayla Nogueria's review of this brush on TikTok

    Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison

    Get it from Amazon for $9.99 (available in eight colors).

    7. A volcanic stone face roller that'll remove all the oil and shine that appears on your face when you're outside. Reviewers like this option better than oil-blotting sheets because the ball can be popped out and washed, making it a reusable and more sustainable option.

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Check it out on TikTok here!

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pickup everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.

    Get it from Amazon for $11.36.

    8. Winky Lux Flower Balm not only made to be super moisturizing, but also to change color based on the unique pH levels in your skin. You'll get the perfect custom shade that works for you. Now that's magic!

    The tube of clear balm with a flower inside it
    A before and after pic of a model with pinker lips in the after pic

    Promising review: "I loved this color-changing balm!!!!!!! It’s been my favorite purchase so far. I saw this girl on TikTok use it, and I had to try it. It’s super compact, and the color it gives out is so pretty and fits well with everyone’s skin tone. It’s moisturizing and sheer. I’m buying more instead of getting my lips tattooed." —Stephany

    Get it from Amazon for $16 (available in three colors). 

    9. Alleyoop's pen pal you may think is one of those super-cool multicolored pens you used in grade school, but is actually a 4-in-1 makeup tool. You'll have eyeliner, brow liner, lip liner, and a highlighter right at your fingertips. Doing your makeup in the morning has never been easier!

    GIF of Jasmin pushing down the lip liner function of the  pen
    Jasmin holding the pen
    Jasmin Sandal / BuzzFeed

    Alleyoop is a woman-owned small business creating compact and multi-functional makeup products!

    See it in action on TikTok here

    Promising review: "This pen is amazing. I travel a lot for work, and it's so nice to just have to grab this rather than four different pieces of makeup. The less things I have to remember, the better!" —Rachel B. 

    Get it from Alleyoop for $25 (available in three shades).

    10. A NYX mechanical eyeliner built with a creamy formula that makes it super easy to apply — it glides on and dries almost instantly, leaving you with the perfect look that will last all day long (no matter how hot and humid it is outside). 

    reviewer wearing the eyeliner in black and white
    reviewer holding up the eyeliner pencil

    Promising review: "THANKS, TIKTOK! It works amazing. It's so good." —Luciana

    "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner, and looks a whole lot more interesting (like I actually put work into it, when I really didn't). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or miscellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." — Anonymous 1

    Get it from Amazon for $4.99 (available in 13 colors). 

    11. Glossier's Cloud Paint — a multipurpose product you can use on both your cheeks and eyes for a nice subtle glow that will make you feel like a TikTok beauty star because of how easy it is to apply. 

    Model with dark pink blush cloud paint on their cheeks
    Tubes of all shades of pink, peach, and purple blushes on display

    Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia

    Get it from Glossier for $18 (available in eight shades).

    Read our full review of Glossier's Cloudpaint.

    12. set of makeup sponges that cost a fraction of all the other well-known brands on the market. And these sponges hold up and work just as well (or even better) than any other. They work overtime to give you expert-level blending and coverage when applying foundation, BB cream, powder, and even concealer. Pro tip: try using them while wet for even smoother coverage.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris

    Get a set of five from Amazon for $9.99 (available in four color combinations).

    13. A Crease Piece creation kit meant to help you create a cut crease, which is essentially when eyeshadow cuts across your lid, giving an optical illusion that adds contrast to your makeup look. And no, you don't have to be a makeup artist to create this. Simply hold one of the crease sets up to your eye, swipe your eyeshadow on, and you'll have a look people may assume a professional did.

    the Crease Piece handle and all three sets included
    gif of a model using the crease piece to create an eyeshadow look
    Crease Piece, @thecreasepiece / Via

    Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people. 

    And check out TikToker @lavidarosa_ showing how the Crease Piece is even easy for beginners to use!

    Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner

    Get it from Crease Piece for $24.99

    14. L'Oréal Paris Infallible Fresh Wear Powder Foundation because it's bound to be your new favorite foundation as soon as you try it. It's a full-coverage powder that blurs redness and acne, has a matte finish, and stays put all day. Yes, the foundation can basically do it all!

    Reviewer before using foundation
    Reviewer after using foundation

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $9.67+ (available in 20 shades).