We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    34 Products People Might Mistake For More Expensive Brands

    Your secret is safe with me. 🤫

    1. Essence's Lash Princess mascara to take your lashes to new ~heights~ and make people think you're wearing falsies, when in fact, all you did was swipe on some mascara. More than 234,000 reviewers love this mascara, many saying it's wayyyy better than expensive brands including Too Faced Better Than Sex, Urban Decay Perversion, and more. 

    Promising review: "As a woman who has bought every mascara out there from expensive department store exclusives (around $30.00+ ) to brands found in local drugstores...this mascara rivals and is somewhat BETTER than all I've bought before. It gives your lashes a thick full length in a few coats. UNBELIEVABLE for the price!! I highly recommend it. You will see for yourself!! I am shocked at how great my lashes look in only two coats!!" —Lisa Baker

    Get it from Amazon for $4.99.

    2. A Simple Modern tumbler many reviewers love more than the viral Stanley cup (which is also more expensive). Not only is this cup super minimalist and pretty, but it also has double-wall insulation and a leak-resistant straw, and will help keep you hydrated all day long.

    the simple modern tumblr in a car drink holder
    a reviewer holding up the simple modern tumbler

    Promising review: "Please do not run out to Targé and waste your money on a Stanley IF you’re only using a cup for ice/cold drinks. This cup is just as good and far more affordable. I put ice in my cup over 24 hours ago during my shift at the hospital, and there is still ice in the cup! This product is BEYOND worth it at this price point. You won’t be disappointed. If the cup isn’t in your cart at this point, I don’t know what’s wrong with you: GET IT! 😂" —Marie

    Get it from Amazon for $29.99 (available in 24 colors). Also available in a style without the handle!

    3. Elizavecca's CER-100 Collagen Coating Hair Protein treatment made with soy protein, allantoin, and ceramide 3. It works like a mask to revive your dry hair and give your strands the boost they need after you've used too much heat on them. Many reviewers say this is comparable (or even better) than the pricey Olaplex No.3

    A BuzzFeed Shopping editor's before-and-after of her hair looking damaged and frizzy compared to it looking more smooth and healthy
    the tube of hair treatment
    Bek O'Connell / BuzzFeed

    It's recommended for use on damaged, over-processed hair of all textures.

    Promising review: "I have continuously been hearing about this product and decided to finally give it a try. I am a religious user of Olaplex and spend lots of money on it because I have thick hair that’s down my back. I ordered this and used it once, and it’s literally SOO GOOD. It’s the same thing as Olaplex for a fraction of the price! It left my hair feeling softer and less frizzy, and it even felt stronger! Give this a shot, it DOES NOT disappoint. Just make sure you follow the directions and use it on damp hair not soaking wet hair so you can see the full results." —natasha

    Get it from Amazon for $7.84.

    And read our full review of Elizavecca's Hair Protein Treatment.

    4. ceramic essential oil diffuser I had to do a double-take when I first saw it because I seriously thought it was the Vitruvi one. Reviewers love this one because it's easy to use, looks super nice, and — oh yeah — it's so much cheaper.

    Stone diffuser in gray with tapered end
    Amazon

    Promising reviews: "I was looking at getting the Vitruvi diffuser but stumbled across this. I’m so happy I did! This is incredible quality for half the price!" —Amazon Customer

    "I like everything about this diffuser. It is pretty to look at, has a ceramic top, works well (I can actually see the vapor across the room), and you can smell the oil even in a large room. I am happy I found this diffuser." —jenny r

    Get it from Amazon for $33.98+ (available in six colors).

    5. A set of matte lipsticks about to put every other lipstick you've ever tried to shame (just read some of the reviews dragging more expensive brands). This lipstick goes on easy and stays on — even through eating a cupcake *and* a whole night out, as one reviewer confirms.

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $9.99 (available in three color combinations). 

    6. crewneck sweater if you're already starting to think about your fall wardrobe but don't want to drop $100+ on the Free People Easy Street Tunic everyone raves about. Plus, the oversized fit means this sweater looks just as cute with leggings and boots as it does with bike shorts, making it an incredibly versatile piece you can wear all year long.

    reviewer wearing the sweater in white
    reviewer wearing the sweater in purple

    Promising review: "The best sweater I’ve ever purchased. It's super soft and stretchy. It looks like a Free People sweater, but it's half the price." —Renee

    Get it from Amazon for $39.89+ (available in women's sizes XS–XL and in 32 colors and styles). 

    7. set of makeup sponges that cost a fraction of all the other well-known brands on the market. And reviewers confirm these sponges hold up and work just as well (or even better) than Beauty Blender and Real Technique ones. They work overtime to give you expert-level blending and coverage when applying foundation, BB cream, powder, and even concealer. Pro tip: try using them while wet for even smoother coverage.

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years, and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and are much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris

    Get a set of five from Amazon for $5.94+ (available in eight color combinations).

    8. A bottle of NYX setting spray, which is a great alternative to the Urban Decay one but for under $10. You can spritz on after doing your makeup in the morning and not have to worry about applying again, even if it's super hot outside. You'll look and feel great all day long.

    the black spray bottle
    reviewer showing how their makeup looks after just using the spay and then 12 hours later looking the same

    Promising review: "I’ve been using the Urban Decay All Nighter setting spray forever, and this is a great replacement. I usually spray it on before foundation and then after foundation, and it will not move. Keeps my makeup looking fresh and dewy all day. I also have very acne-prone sensitive skin, and this spray doesn’t irritate my skin at all. For the price, you can’t go wrong." —Sara

    Get it from Amazon for $7.99.

    9. A longline sports bra with an eerily similar resemblance to the viral favorite Lululemon Align Tank but for only a fraction of the price. This top is perfect for low-impact workout classes (like Pilates and yoga), but it's so cute and versatile that many reviewers say it's great to wear as you go about your day. 

    reviewer wearing the tank in black
    reviewer wearing the top in blue

    Promising review: "These workout tops are perfect. Good quality. You can’t tell the difference between this and the Lululemon Align Tank. It might be a little bit shorter, but that’s not noticeable to me. If you’re thinking about it… just buy it you won’t regret it. You’ll probably go back and buy more colors as I did. 😂" —Kindle Customer

    Get it from Amazon for $22.99 (available in women's sizes XS—3XL and in 25 colors). 

    10. plush blanket reviewers swear is super comparable to the cult-favorite Barefoot Dreams one that everyone raves about. You'll be able to get cozy under this ridiculously soft blanket while only spending a fraction of the price. Score!

    the sage green checked blanket on a bed
    reviewer with the black and white throw blanket

    Promising review: "This blanket beats others because it is softer (a buttery and fluffy feeling), it is long enough for a 5'10 tall person, it is not too light and not too heavy (works year-round in Virginia), and it has a stretch to the material that I haven’t experienced with other soft blankets. The design is just so-so, but the colors are nice, and the price is right. If they updated the designs with more colors, patterns, then these would be absolutely perfect. I like this as much as my much more expensive Barefoot Dreams blanket and Williams Sonoma faux fur blanket." —JH

    Get it from Amazon for $29.99+ (available in seven colors and four sizes).