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    45 Beauty Products TikTokers Can't Stop Talking About

    "It's totally worth all the hype on TikTok" — one reviewer about the L'Oréal Paris powder foundation.

    1. heatless curling rod headband perfect for anyone who wants to cut down on the amount of heat they use on their hair but not give up those perfect curls. Simply wrap your hair around the headband before you go to bed, and you'll wake up to big curls (sans heat damage!).

    reviewer showing the cheetah print headband on their head with hair wrapped around it
    the same reviewer showing their curly hair after taking the headband off

    The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!

    Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah

    Get it from Amazon for $9.99+ (available in seven colors). 

    2. Youthforia BYO Blush Oil, which is a TikTok fave because it's designed to react to the pH levels of your skin, giving you the perfect rosy touch that's specific to you. How cool is that?

    writer applying the blush to her cheek
    the blush container
    Emma Lord / BuzzFeed

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Check out a TikTok of the BYO Blush in action.

    BuzzFeed Shopping writer Emma Lord says: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."

    Get it from Amazon for $35.99 or Youthforia for $36 (available in four colors).

    3. An adorable octopus-shaped blackhead remover that actually works to pull out whiteheads, blackheads, and any other ~ink~ clogging up your pores. You may be disgusted by what the lil' cutie pulls out of your face, but you'll be so thankful it does.

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising reviews: "I saw this on TikTok, and it works great so far." —MarMar Manuel

    "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    4. Glow Recipe's Watermelon Glow Toner even reviewers with sensitive skin swear by. The mixture of hyaluronic acid and tea tree extract work together to moisturize your skin while also working to help even out your skin texture. And as an added bonus — it leaves your skin with a dewy glow *and* smells wonderful.

    before and after image of reviewer with irritated skin getting cleared up
    Reviewer holding pink bottle of product

    Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok, and I consider it one of my best skincare purchases." –APS

    Get it from Amazon for $15+ (available in two sizes). 

    5. Denman Hair Brush specifically designed with evenly spaced bristles to detangle and shape curls at the exact same time, essentially cutting your styling time in half. You can hit snooze in the morning knowing you'll still be out the door with perfect hair in no time.

    Reviewer showing half of her hair curled with brush and half of her hair air dried without brush
    Reviewer hand next to white brush on table

    Promising review: "TikTok made me do it. I never knew I had 3A curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

    Get it from Amazon for $21.95+ (available in three styles and six colors).

    6. La Roche-Posay Toleriane Double Repair Face Moisturizer I'm pretty sure will be your favorite skincare product to help you combat the cold air. Not only is it lightweight and fragrance-free, but it's also formulated to strengthen your skin's barrier to keep it hydrated for longer than just a couple of minutes after you apply it. 

    The bottle of moisturizer
    Reviewer with hydrated skin

    Promising review: "I fell for a TikTok star’s recommendation and I’m happy I did. This is the most I’ve ever spent on a moisturizer but I will never go back! This stuff is amazing. Keeps your skin hydrated. It’s thick but doesn’t feel like it once you put it on. Worth it!" —Shealen

    Get it from Amazon for $20.99

    7. An exfoliating scrub mitt you can use a couple of times a month to remove all the excess dead skin and particles on your skin. It's also great for removing self-tanner, fighting ingrown hairs, and increasing circulation. 

    reviewer image showing their legs before and after using the glove and how different their legs look
    reviewer image of the black glove on their hand

    Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh.

    I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat

    Get it from Amazon for $7.99 (also available in a set of two). 

    8. Brazilian Bum Bum Cream with more than 15,000 5-star ratings, proving that this cult-favorite moisturizing body lotion is, in fact, worth it. It's infused with caffeine, guarana extract, and coconut oil that work together to help tighten *and* smooth skin while leaving a "heavenly" smell behind.

    The jaw of cream in a model's hands
    Model spreading cream on their upper thigh

    Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

    Get it from Amazon for $48

    9. Laneige's Lip Sleeping Mask one reviewer confirms is worth all the hype the app is currently giving to it. Just swipe some on before you go to bed (or even before you finish your makeup), and the vitamin C- and antioxidant-packed formula will leave your lips feels super soft and moisturized. Plus, the scents are apparently "heavenly." 

    model holding the gummy bear scented lip mask
    the lip masks in all four scents surrounded by candy and fruit

    And see one TikTok-er talk about how great it is here

    Promising review: "I bought this product after seeing it on TikTok, and I can say that it lives up to the hype. I have used it overnight and before my makeup, and it works great either way. It makes my lips feel so soft and hydrated." —annadova

    Get it from Amazon or Sephora for $24 (available in four scents).

    10. The Chi Spin N Curl, which is here to make you feel like you're living in the year 3000. You may not be living underwater, but you will have a curling iron that does all the work for you. Simply drop a section of your hair into the barrel, and it will rotate it on its own, leaving you with a perfect coil in just a few seconds. Voilà!

    Model using curling iron on hair
    Reviewer showing sides of her hair before and after using curling iron

    Promising review: "OK. This 👏 thing 👏 is 👏 amazing 👏. I have two sisters that are professional cosmetologists and well that talent surpassed me COMPLETELY. I have straight, stubborn hair. I’ve never been able to get it to do anything. I’ve never been good at using a curling iron, wand, leave-in curlers or had any luck with the 'wavy hair hacks.' So I did my research when I saw this thing on TikTok, of all places, and WOW, I’m super impressed. I’ve used it twice so far and truly LOVE IT! It's very easy to use." —LinLo09

    Get it from Amazon for $69.99+ (available in seven colors).

    11. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant formulated to gently eliminate any rough or bumpy skin that's giving you trouble. People with keratosis pilaris swear by this for helping them get smoother skin.

    The tube of scrub
    reviewer's before and after of their arm that's been treated with the product

    Promising review: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa

    Get it from Amazon for $10.80+ (available in three sizes and as a pack of two). 

    12. Olaplex No. 3 hair perfector, which is worth the investment (especially for anyone with broken, damaged hair) because it works to strengthen your hair from within by repairing the bonds. 

    A bottle of Olaplex No3
    Before and after picture showing how damage hair was repaired after using Olaplex No3
    Sephora, Sephora

    Promising review: "My hair was damaged from use of heat tools and became unmanageable, but after watching a 'Sephora Must-Haves' Video on TikTok, something told me to try it! So I did! Oh man, how I’ve seen a major difference after using this product! This is just my second time using it (same bottle). Yes, it’s only 100 ml, but it’s so worth the money. I use it as an overnight mask and wash it in the morning! I never been so happy with results." —michelleelee

    Get it from Sephora or from Amazon for $30.

    And check out our full review of Olaplex No. 3 here.

    13. Maybelline's Lash Sensational Sky High mascara because the ~sky's the limit~ when it comes to your lashes, and this mascara will help you get there. The formula is made with a mix of bamboo extract and fibers to help build the length of your lashes without clumping or weighing them down.

    Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade

    Get it from Amazon for $9.74+ (available in seven shades). 

    14. A hair-finishing stick that looks like mascara but actually works to put all your baby hairs, flyaways, and broken hair into their place (i.e., on your head and not in whatever direction they feel like it). Your hair will look more polished and put together in seconds.

    Reviewer pic showing their messy bun with flyaways in the back
    The same reviewer showing their neater, slicked-back bun after using the hair-finishing stick

    Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle

    Get it from Amazon for $6.99 (also available in a pack of two).