1. Parade is an internet favorite that specializes in colorful, bright, and fun undergarments with an emphasis on comfort. This woman-founded brand offer size- and gender-inclusive styles made from reclaimed, recycled, or renewable materials that range from basic to spicy 🌶️.
2. Aerie may be known as the sister brand to teen-favorite American Eagle, but their bras and underwear stand up to the best of the brands. The styles are cute, functional, and affordable (there is always a sale going on), and the brand celebrates body positivity by not retouching any of the images on the site.
3. Cacique knows that finding lingerie that fits you and makes you feel great can be a challenge, which is why they offer 92 different bra sizes. You'll find a great selection of bras, underwear, and loungewear, as well as a whole section of sexy lingerie.
4. H&M offers no-fuss classic styles that won't break the bank. You'll find everything from everyday underwear, to lacy looks, to maternity options all at an incredible price point.
5. Rihanna's Savage x Fenty is all about boldness, fearlessness, and confidence, just like the star herself. There are a ton of different options — everyday bras, underwear, super sexy corsets, harnesses, and teddies. You'll find something sure to wow.
6. UK-based Boohoo has confidence-boosting super sexy sets, bodysuits, harnesses, and more that you can snag during their near-permanent sales. And as an added bonus, you'll have money leftover for some other bedroom items 👀.
7. Auden is Target's in-house brand, so you know you're going to get great quality items at a fair price. From simple underwear and bra styles to more racy baby doll dresses and bralettes, you really can't go wrong.
8. Playful Promises offers quirky, ~playful~, and flirty pieces that fit, support, and help you feel your best. This UK-based brand focuses on styles that will work for anyone, including curve and full-bust styles. Plus, they offer more than 80 different bra sizes.
