Skip To Content

    32 Beauty Products We've Put Into Basically 1 Million Lists (For A Reason!)

    Yes, we know you've probably seen these products before. But trust us, it's because THEY WORK!

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. The Foreo Luna Mini 2 – an amazing face-cleaning brush that vibrates to remove makeup, dirt, and oil, so you'll have amazing skin in as little as 60 seconds.

    BuzzFeed

    Promising review: "I bought this about a month ago after seeing all the hype it got on BuzzFeed. I have oily, sensitive, acne-prone skin, and have always been wary of chemical exfoliants-most just tend to irritate my skin and make me break out more. The first thing that drew me to the Luna mini 2 was that I'd never need to buy replacement heads. I was a little concerned about the price tag, but I reminded myself that the upfront cost would be one-and done since there's no brush heads to buy. And honestly, this brush has been worth every penny! After the first use, my skin felt the smoothest it has ever felt! The only (minor) drawback, was that the first week or two, I did see a temporary 'purge' of gunk from my pores that resulted in a temporary spike in breakouts, which other reviewers have mentioned, but this was thankfully short lived. Now after a nearly a month of use, my skin is more radiant, softer/smoother, breaking out less, and even I'm starting to see a reduction in the size of my huge pores, which no product has ever given me before-. I also have a better oil balance in my skin. So for me, the results have taken a little time have totally been worth the wait! Needless to say, I'm very pleased with this product and have been recommending it to all of my friends. Thanks Foreo!" —Knonymously

    Get it from Amazon for $104.25 (available in five colors).

    Read one BuzzFeeder's full review of the Foreo Luna Mini 2.

    2. An eyeliner stamp that'll give you the perfect cat eye in a matter of seconds. Yes, you read that right. Seconds!!! Think about how much longer you'll be able to sleep in every morning knowing that once you wake up you'll have perfect eyes in no time.

    Amazon, amazon.com

    Promising review: "I super suck at eyeliner. I had heard of stamps but was dubious. Fast forward to reading a BuzzFeed post, adding to my wish list, and when I got a gift card decided to give it a go. Result? ONE HUNDRED BAJILLION TIMES WORTH EVERY PENNY. I wish I’d bought them in all three sizes the minute I’d read about them! Easy to use, just line, stamp and fill in/neaten as desired! The color is smooth and goes on perfectly. Also I have super sensitive skin and the pigment does not bother me! I've had wing envy most of my adult life and I cannot table-flip and shout this products praise enough!! If you’re even considering it just trust and do yourself the favor. It’s fast, quality and so very very worth it!" —Seth Lauritsen

    Get the set of two pens (one for each eye) from Amazon for $13.27.

    3. An Aquis Lisse Luxe Hair Towel you can wear to ~wrap~ up the amount of time it takes to dry your hair. This little guy sucks up the water *FAST*, so you can be ready and out the door in no time.

    Natalie Brown, BuzzFeed / Via Aquis

    Promising review: "I’m surprised by how well this actually works! I truly have coarse, un-tame-able hair that I must half air dry and then blow dry — it’s a science. But this towel really helps the texture of my hair and helps it dry more quickly. Now I can put the towel on when I get out of the shower, then be blow drying in 15 minutes. Cuts down 'handling' time when it comes to drying!" —Katie

    Get it from Amazon for $20.99+ (available in eight colors and patterns).

    Read one BuzzFeeder's full review of the Aquis Hair Towel for more info!

    4. A witch hazel toner thousands of people (and probably posts, tbh) rave about. It reduces redness, acne, dullness, and more to leave you with simply amazing skin.

    AnaMaria Glavan

    Promising review: "I saw this in a BuzzFeed article and decided to give it a try. I use it after washing my face in the morning (before putting in any creams) and at night before bed. My skin has cleared significantly and my face smells of roses! Win-win!! Also it doesn't over dry my face so my face has been less oily which is another plus! I'm very happy BuzzFeed didn't lie about this one lol." —Amanda Cerbone

    Get it from Amazon for $8.83.

    Read our full review of Thayer's Witch Hazel toner.

    5. A makeup-removing cloth you can use to get a fresh and clean face using only water. Just get it damp and watch it perform magic on your face!

    Taylor Miller / BuzzFeed

    Promising review: "I purchased this based on positive reviews and now know that they didn't even touch how amazing this product is. I was tired of using mascara removers and washing my face and still having makeup on. Well, that problem is now gone. This product seriously does what it says — it erases makeup! I could not believe the way it removed my makeup the first time I used it! I use it for a week, toss it in the wash, and use it again. I was wondering how it would clean up in the laundry, and it always looks brand new. I no longer have to use chemicals to remove my makeup!" —StaceyB

    Get one on Amazon in pink, white, or black for $20.

    Read one BuzzFeeder's full review of the makeup eraser.

    Plus, this was picked as BuzzFeed Review's best mid-price makeup remover!

    6. Fanola Purple Shampoo you apply to you hair once a week for one to three minutes to keep your dyed-blonde hair looking as good as the day you got it done.

    amazon.com

    Just be careful because any longer than three minutes can turn your hair purple! Also, you can wear gloves to avoid it staining your hands.

    Promising review: "This stuff is no joke. It got all the brassy out in one wash! Don’t leave it on too long or it will tint your hair purple. I kept it on four minutes and I had light purple streaks in my hair for a few days! This is the best and most powerful purple shampoo I used. I bought it on a whim after reading a BuzzFeed article with it, the price was great so I figured I’d give it a shot. I’ve tried every purple shampoo most were crazy expensive and didn’t work half as well. It also doesn’t dry my hair out the way most do. Now this is the only one I will use!" —D

    Get it on Amazon for $12.

    7. A clay mask that will clean deep down in your pores to help you stop cystic acne at its source.

    Amazon, amazon.com

    You should dilute the mast with water or apple cider vinegar to get the best results!

    Promising review: "Cystic acne: the bane of my dermatological life, and maybe yours too? This clay has helped immensely in keeping it at bay. I do a treatment once a week (since it is a bit time-consuming), but I haven't had any of those awful underground, takes-two-weeks-to-surface pimples since I've started using the clay. Combined with apple cider vinegar, it's immensely helpful for oily, cystic acne-prone skin. My skin's been so much happier since I've started using it. You need this. Right now." — Cyn Tervention

    Get it from Amazon for $10.95.

    Read our full review of the Aztec clay mask for even more info.

    8. A bottle of NYX setting spray you can spritz on after doing your makeup in the morning and not have to worry about applying again. You'll look and feel great all day long.

    amazon.com

    Promising review: "I have tried six different brands of setting spray in the past year. And this NYX matte finish setting spray is by far the best I've used. Great price and quick shipping. I highly recommend this product. Yesterday I did my makeup at 5 a.m. and then left town for a big family function and did not get home until midnight. Fourteen hours later and my makeup still looked perfect like I just finished it! So thrilled with this setting spray!" —Kat Little

    Get it from Amazon for $5.19.

    9. Elizavecca CER-100 Collagen Coating Hair Protein Treatment containing soy protein, allantoin, and ceramide 3 and works like a mask to revive your dry hair and make it look shiny and new.

    Rebecca O'Connell / BuzzFeed

    Promising review: "I love this conditioner! I saw it on BuzzFeed and figured I’d give it a shot. I use it every time I wash my hair. It dosen't weigh my hair down, and my hair is so soft after. I absolutely love it. I just ordered another bottle. I wish it came in a bigger size, but I would recommend this. I have wavy thick hair, you don’t need a ton of product, and it smells nice as well. The packaging is also very cute." —Jess Hunt

    Get it from Amazon for $7.97.

    10. A rosewater facial spray to spritz on your face when you need a little afternoon pick-me-up — it'll leave your skin feeling refreshed, so you don't feel the need to pile on more makeup.

    Mario Badescu

    Promising review: "This is a very nice product. I use it as a refresher, not with makeup. It is nice and has a lovely floral scent. It's not too strong but relaxing. It offers a nice burst of cooling to your skin. It does not cause my skin to dry out or anything else negative. It has had a minimal, but mentionable, effect on reducing redness from psoriasis." —LLW

    Get it from Amazon for $7+ (available in five sizes and varieties).

    Read BuzzFeed's full review of the Mario Badescu facial spray.

    11. Vivienne Sabó volumizing mascara that'll take your lashes to ~new heights~. Yes, people will probably start thinking that you're wearing fake lashes all the time. Your secret is safe with me!

    amazon.com, instagram.com

    Promising review: "I read about this mascara on a BuzzFeed listing, and I must say, this mascara is great. My lashes get elongated without clumps. For comparison sake, I think this works just as well as Tarte's 'Lights, Camera, Lashes' mascara. I'd buy it again." —Toyo

    Get it from Amazon for $11.40.

    12. A Shea Moisture curl-enhancing smoothie you apply in sections on damp or dry hair to hydrate it and define your natural curls.

    instagram.com, amazon.com

    Promising review: "I bought this after I read a BuzzFeed article about how amazing it was...and I was not disappointed! This curl cream holds my natural waves and eliminates frizz. I have super thick, usually super frizzy hair and it tends to look messy and unkempt when I don’t blow it out straight, but I’m putting my blow dryer away and embracing my waves thanks to this amazing cream!!" —No thanks

    Get it from Amazon for $8.70.

    13. Vegan Acure brightening scrub – it basically works like magic to remove acne scars and give you the skin you've been dreaming of.

    amazon.com

    Promising review: "I turned 30 and bam! Acne. Acne that had stayed all over my cheeks for like 5 months. I had never had acne and this was the deep infuriating kind that never comes to a head. I didn’t take photos because I mostly just take photos of my dogs and also because I didn’t think this would actually work. The redness was gone after the first use, and the bumpiness actually went down, and I only absolutely know this because I scowled at my bumpy self in the mirror before I hopped in the shower. And acne is obviously nothing to be ashamed of, I’m just being over dramatic because I can’t believe this thing off of BuzzFeed worked. Also, I have very dry and sensitive skin with bad eczema." —Becca

    Get it from Amazon for $8.49.

    14. NYC epic liner that won't budge or smudge, even on a hot summer day when you step outside and immediately feel like you just got out of a pool. You may look like a sweaty mess, but at least your eyeliner will still look good.

    Sarah Han / BuzzFeed

    Promising review: "This eyeliner is a MUST HAVE. I have been using the Kat Von D Tattoo liner for a while, but I read on BuzzFeed that this liner was an excellent dupe for that. I highly doubted it, but ordered anyways because it was only 8 BUCKS. I am never going to back to Kat Von D. Half the price, but exact same performance level. And this is coming from a girl who lines her eyes everyday." —Amazon Customer

    Get it from Amazon for $6.30.

    Read one BuzzFeeder's full review of the NYX Epic Liner.

    15. The John Frieda Hot Air Brush – get ready to be ~blown~ away by how great it makes your hair look. You'll feel like you just got an expensive blow out, without, you know, actually dropping that much cash every day to get a blow out.

    amazon.com

    Promising review: "Love love love! I read about this product on a BuzzFeed article, and I am always a sucker for a good hair tool. I read review after review and really couldn't find a bad thing about it so I bought it as well. It works wonderfully and quickly. I have long thick hair and helps me achieve that freshly blown out look with very little time or effort. It's perfect for weekday mornings when I'm tight on time. I can't find a single thing wrong with this!" —Rachel Concannon

    Get it from Amazon for $32+ (available in 1 and 1.5 inch).

    Read our full review of the John Frieda Hot Air Brush.

    16. Organic Radha rosehip oil to provide your skin with antioxidants and fatty acids to reduce acne and increase brightness. Honestly, this thing does so much good, it should win the Nobel Peace Prize.

    amazon.com, Amazon

    Promising review: "I saw this on a BuzzFeed article and figured I could risk $15 on a product. And holy cannoli I am so glad I did. Within 2 days (2 DAYS!!!) of using this on my face, I saw a difference. I have extremely sensitive, easily irritated skin. As a result, I generally have redness on my cheeks and nose all of the time. I also have a tendency to get cystic acne bumps that take weeks to dissipate. NOT ANYMORE!! Those bad boys vanish within a couple days and are nowhere near as painful and visible. The redness is gone, my pores are smaller, there are no little bumps of uneven sin, my skin tone is even, and my face and neck are astonishingly soft. Like, watch out baby butts, there's a new standard for softness around here. And the natural glow it provides? Remarkable! I use a nickel sized amount on my face and neck at night. And 3-4 drops of my face in the morning before I put on makeup. It absorbs easily, doesn't make me feel greasy, and is quite possibly as close to a magic potion as I have found. I've even got my boyfriend using it and his eczema is the best it has been in years. If you're in doubt, don't be, BUY THIS." —Emily

    Get it from Amazon for $14.95.

    Read one BuzzFeeder's review of this Radha rosehip oil.

    17. A waterproof eyeshadow primer so your beautiful smokey eye will not be ruined by your eye's need to blink. Like, come on eye, how could you mess up that masterpiece!?!

    instagram.com

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low. Mac, Lorac, Urban Decay... they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.06.

    18. A curling wand you'll use once and wonder why you ever used a normal curling iron in the first place. Seriously, this tool will give you amazing curls in a matter of minutes.

    amazon.com, Amazon

    Promising review: "I have had this for 5 years, and it still works amazingly well. I use it so much, people don't know my hair is naturally straight, and I get compliments all the time. I have both sizes, but I like the smaller one better because even though this really holds a curl, it slowly falls out on my stick straight heavy hair and the smaller one allows the style to last an extra day (so 3 days instead of 2 days, that's how magic this is). Honestly, I can not believe how well this works and how longs its lasted for how cheap it is. I bought this on a whim (cause it's only $20!), and it is one my greatest purchases of all time." —madison

    Get it from Amazon for $20+ (available in two sizes).

    19. Glossier Solution with a cult following for a reason: 94% of users said that this exfoliator made their skin clearer in one month.

    Glossier

    It moisturizes, conditions, and exfoliates to keep your pores clean, stop acne, and reduce dark spots. Now if only it could file my taxes for me...

    Promising review: "I was really skeptical about buying this, but I'm so happy I did! I started using this about a month ago: I first noticed that my skin texture was WAYYY smoother, and then I noticed that all of my active acne fully went away. This product has also been a lifesaver for diminishing dark spots! I use this product every night, follow it up with rosehip oil, and it's perfect."—Alexa

    Get it from Glossier for $24.

    Read BuzzFeed's full review of the Glossier Solution here.

    20. Solaroil, a nail and cuticle oil designed to strengthen your nails with daily use. Just massage it on at night and wake up in the morning to more beautiful nails.

    amazon.com

    Promising review: "HOLY GRAIL PRODUCT. All my life, I've had super weak and brittle nails that would instantly break the second they grew out a tiny bit. This oil has changed EVERYTHING!! I’m shocked. I noticed after about a week of nightly use that my nails are growing (fast) and not breaking." —K. Black

    Get it from Amazon for $8.50.

    21. A mask with argan oil to deep-condition your hair and create that Disney Princess vibe you've been trying to achieve since you were 5.

    amazon.com

    Promising review: "I have really thick and long natural hair that has a hard time staying moisturized. When I first received the hair mask, I was a bit skeptical that the product would be enough for three washes, but was pleasantly surprised to find how much a little bit of product went a long way. I deep-conditioned with heat for about 15-20 minutes and rinsed the product out. And... MY HAIR WAS SO SOFT AND MOISTURIZED AND MY ENDS LOOKED SO MUCH HEALTHIER. It's been about a week, and my hair has stayed moisturized ever since. 10/10 would recommend." —Riani B.

    Get it from Amazon for $12.95

    And read our full review of this ArtNaturals Argan Oil Hair Mask here.

    22. AA NYX Jumbo Eye Pencil for anyone who just doesn't understand how to apply eyeshadow correctly. All you have to do with this is swipe it across your eyelid, and you're ready to go.

    instagram.com, amazon.com

    Promising review: "I am lazy and hate doing my makeup, especially after a morning workout on a weekday. I wanted something I could throw in my bag and smear around my eyes in a couple of seconds, and to just add a little color without the fussiness. This fits the bill perfectly. It gives my eyes a little definition, but isn't super noticeable. The slight shimmer also makes me look awake on days where I'm dragging. It is not intensely shiny, though, which is important to me-- I'm not a disco ball! It just reflects light and looks luminescent, not glittery. Because this is so easy to use, non-irritating, and is the exact color I was looking for, I expect that I will keep ordering it as long as it's available." —Rachel

    Get it from Amazon for $2.59+ (available in 28 shades).

    23. A pack of pimple patches because acne is the ACTUAL WORST, but these little dots are seriously the best and work overtime to clear your skin in no time. That pimple doesn't even know what's coming.

    amazon.com, amazon.com

    Promising review: "Well, just call me Monty Python because I found the Holy Grail. I saw this product on BuzzFeed and didn’t want to continue dropping major $$ on the ‘Peace Out Acne Spots’ at Sephora, so I gave this a try. Spoiler alert.... IT WORKED. Like a damn dream. Over night, my pimple was non-existent and there was no 👏🏻 redness 👏🏻 To top it off, I got the kindest handwritten card from Avarelle thanking me for my purchase. I will continue to order these not just because they work, but because the card was above and beyond customer service/appreciation. Thank YOU!!" —Chelsea Nielsen

    Get a variety pack (40 different size patches) from Amazon for $8.08.

    24. A Vitagoods Scalp Massaging Shampoo Brush to stimulate your scalp to remove dandruff *and* soothe your scalp to promote hair growth.

    Amazon, amazon.com

    Promising review: "This shower scalp massage works wonders!! It takes some getting use to but once you get to that point, it really works well for your scalp! It’s not pointy or scratchy! It actually feels really good!" —E. Benoit

    Get it from Amazon for $12.49+ (available in four colors).

    25. Glossier's Cloud Paint designed to make applying blush the easiest its ever been. Put a dot on your finger, swipe, and, well, that's it. It's that simple.

    Glossier

    Promising review: "I used traditional powder blushes daily up until purchasing this product. My skin is super dry and I didn't know I could have such a natural blush look until Cloud Paint! It really is easy to blend and builds up in color without much effort. The packaging is beautiful and is the perfect size to take anywhere with you. Please never stop making this blush!!!" —:~)

    Get it from Glossier for $18 (available in six shades).

    Read one BuzzFeeder's full review of Glossier's Could Paint.

    26. A bubble mask – it'll not only let you send hilarious snaps to your friends while you wear it, but will also make your skin soft and glowing.

    amazon.com, amazon.com

    Promising review: "This mask is amazing! I have been using a much more expensive mask that I absolutely loved, but I saw this on BuzzFeed, and I knew I just had to try it. It did not disappoint. It feels so good while you let it bubble on your skin. I let it sit and bubble for about 10 minutes, then with wet hands, I rubbed the mask into my skin and let it sit another ten. Then I rinsed it off with warm water. My skin was so soft and my blackheads weren't as noticeable. I finished up with my normal night time skincare routine and my skin has felt awesome for a few days." —Ally

    Get it from Amazon for $8.99.

    Read our full review of the Elizavecca's Milky Piggy Bubble Mask here.

    27. A Wet Brush designed to make brushing your hair easier and not like you're ripping all your hair out at once. Ouch!

    Amazon, amazon.com

    Promising review: "This is the first brush I've ever had that actually works and is easy to clean. I had given up on brushes entirely, using wide-tooth combs only on my curly, long hair. But then I saw a BuzzFeed recommendation and tried it out. So glad I did. It DOES actually detangle my hair." —quizquest

    Get it from Amazon for $6.70+ (available in 14 colors).

    28. Coty Airspun Powder you should put on after you're done with your makeup to create a flawless finish that'll last all day long.

    amazon.com

    Promising review: "Laura Mercier dupe! its perfect!!! It comes with so much product, and the puff it comes with is pretty handy. the application is smooth and is great for baking. My makeup came out flawless. I set my makeup with this and worked out right after. THERE WAS NO SEPARATION, NO CREASING. This powder blessed me. GOD BLESS." —Andrea

    Get it from Amazon for $5.56+ (available in seven shades)

    Read our full review of Coty Airspun Loose Face Powder here.

    29. CeraVe Moisturizing Cream to relieve dry skin all year round, but especially in the winter when your skin decides to revolt against you.

    amazon.com

    Promising review: "I read a BuzzFeed post that this cures eczema, which I have. Within MINUTES of using this, my skin felt exponentially better. I love it because it doesn't cause breakouts and doesn't irritate my skin. It's worth it." —cara.cg

    Get it from Amazon for $14.31.

    30. A set of flexible curling rods for anyone who wants to create gorgeous curls but avoid heat damage.

    Amazon, amazon.com

    Promising review: "I was very hesitant to buy this but after seeing a review on BuzzFeed, I knew I had to try it. I have long hair, around 30+ inches. Since it is so long and heavy, it is hard for me to hold a heat curl, plus I try to avoid any heat products to prevent damage. I set my hair at night before bed. I dampened the hair before setting it in the curls. Once all set, I wrapped it up in a scarf. The end result was beyond my expectations a natural looking curl. The curls held all night and the next morning they were still holding strong." —Amazon Customer

    Get it from Amazon for $12.99.

    Read our full review of the Tifara Beauty Flexible Curling Rods here.

    31. Tarte Shape Tape Concealer – it's rated America's number one concealer brand because it brightens, smoothes, and gives you full coverage with a matte finish.

    Tarte

    This concealer is so good, it's sold every 12 seconds! Just think about how many people have bought one while you've been reading this article!

    Promising review: "Oh my goodness! This is absolutely got to be the BEST concealer on the market, it is so smooth and makes my skin look flawless. Even though I have very dry skin, if I don’t go too over the top with this concealer it works perfect and doesn’t look cake-y or emphasize my smile lines. The bottle is massive and doesn’t break, the wand is the perfect size to get right up to my eye and is very precise. The best concealer I’ve ever used and probably the best I’ll ever use." —Kiraxmollx

    Get it from Tarte for $27 (available in 29 shades).

    32. Garnier SkinActive Micellar Cleansing Water you can use as both a cleanser (in the morning) and a makeup remover (at night). It's gentle, minimizes your pores, and controls oil. You'll never wash you face with just regular old water again.

    instagram.com

    Promising review: "I saw this on a BuzzFeed curated list and thought it sounded decent. I figured I didn't have much to lose, other than $6 and some change on trying this. HO-LY COW. This blows the expensive stuff out of the water. It removes my make up so much better!! I got every single ounce of eye make up off and then some. I am so impressed that I am getting all the ladies in my family a bottle!" —Martha H.

    Get it from Amazon for $6.59.

    Us reading the amazing reviews you leave on products you found in our lists:

    Dualstar Productions

    Reviews have been edited for length and/or clarity.

    Need more for your skin? Check out Korean skincare products you need to know, drugstore products that actually fight acne, products to help deal with dry skin, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    Allison Krausman / BuzzFeed

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form