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    This Powerful PSA Shows The Chain Of Events That Come With Driving Under The Influence

    Every action has a consequence.

    This Quebec PSA created by SAAQ is so simple and effective.

    vimeo.com

    By grabbing his keys at the bar, this man sets off a chain reaction that will impact himself and everyone around him.

    One action leads to another, which leads to yet another.

    Hopefully this ad will serve as a wake up call to anyone who would consider driving drunk.