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There's An Ink Made From All The Tar Found In Smokers' Lungs

If this doesn't get you to quit smoking, what will?

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BBDO Proximity Thailand made this ad, called "The Message from the Lungs," in the hopes that it would get smokers to quit. And, according to BBDO, it has been working!

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"This is not ordinary ink. Because it is the life's work of a man." It is ink made from the lungs of deceased smokers.

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BBDO partnered with the Faculty of Medicine, Chulalongkorn University to extract black substances from smokers’ donated lungs and made it into ink.

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The ink was then distributed and put in public spaces.

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The ink was all over the news and shared by over 100,000 people! Some even used the ink to create messages for smokers.

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Many people were inspired to quit smoking and, according to the video, Thailand saw a 500% increase in quit-smoking programs.

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Quite a message from the lungs.

Via vimeo.com
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