India Reminds Reckless Motorists To Wear Their Seatbelts In The Best Way

“You have a seatbelt so why aren’t you wearing it, honey?”

1. In India, transgenders, or hijra’s, are considered to be sacred. They are often invited to bless newborns and newlyweds. For this reason, VithU and Ogilvy Mumbai decided to have them perform a PSA to get people to wear their seatbelts.

2. They got in the middle of a crowded street at a red light and gave a little demonstration.

3. What they said and how they said it definitely made a statement.

4. They even got a little sassy!

5. And dished out a compliment or two while staying on topic.

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