In India, transgenders, or hijra's, are considered to be sacred. They are often invited to bless newborns and newlyweds. For this reason, VithU and Ogilvy Mumbai decided to have them perform a PSA to get people to wear their seatbelts.
They got in the middle of a crowded street at a red light and gave a little demonstration.
What they said and how they said it definitely made a statement.
They even got a little sassy!
And dished out a compliment or two while staying on topic.