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Cristiano Ronaldo Is In A Very Strange Japanese Ad For Facial Exercises And It's Wow

What is happening?!

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Facial fitness is apparently a thing in Japan and Cristiano Ronaldo seems to endorse it.

View this video on YouTube

Via youtube.com

Ronaldo is known for his soccer skills, but apparently in Japan he is also famous for his face muscles.

Just look how excited he is by this robot bird that seemingly makes your face stronger!

Now here are some people using the device in some kind of way, having all the fun.

Ronaldo never actually uses the face exerciser, but seems pretty thrilled with it? OK JAPAN, WHATEVER WORKS.