Most Searched E-Commerce
Most Vital Online Sale Periods
A flashback to 2015, most consumers would have little or probably no idea what Singles’s Day or what 12.12 sale is about. But in 2017 and beyond, these two sale periods are now the most vital events in Malaysia’s digital space.
Our study saw that the 12.12 sale (12 December) was the most popular online sale period, ahead of 11.11 Sale (Single’s Day – 11 November) and Black Friday (24 November). A notable trend was the three most popular sale periods all took place towards the end of the year and were more popular when compared to local events such as the Chinese New Year, Ramadan and National Day sales periods.
Nonetheless, local festivals and holidays such as the Ramadan and pre-Chinese New Year periods remained important to e-commerce. One such example can be seen at Zalora, where they experienced a surge of interest during Ramadan when most Malaysians are searching for fashion products (Baju Raya) in preparation for Hari Raya.