Unless you've been living under a rock, you don't need me to tell you that social media has legs. And it's getting leggier by the minute.
Many companies don't fully understand what to do with social media. They don't see the path to benefit from it. Others have tried using it and walked away not seeing the value of social media. Others still don't get it at all, and have left themselves completely to the mercy of the online mobs.
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