Everyone knows we're in a recession. When companies cut spending, one of the first things to go is often advertising dollars. Overall ad spending is expected to decline 8.5 percent this year.
Internet advertising is defying the trend, though, and is expected to increase by more than 10 percent in 2009. And much of that money is being spent in PPC.
With more advertisers jumping on the PPC bandwagon, it's becoming more difficult to maintain market share online. PPC marketing is perceived as a highly effective use of advertising dollars due to its high ROI, trackability, and ease of entry. As a result, more money is moving from traditional channels to PPC.
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