Many business-to-business (B2B) companies are struggling with what their social media strategy should be, or if they should even have one. Unfortunately, many executives incorrectly believe that social media isn't applicable for their B2B company. Rather, they think it's something reserved for business-to-consumer (B2C) companies.
This is flawed thinking. Many of the same social media principles we preach for B2C companies also apply to B2B. Some tactics/philosophies, however, need to be adjusted accordingly to address idiosyncrasies particular to the B2B space.
Here are a few social media B2B musings that will hopefully help clear things up.
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