The major search engines have a history of evolving their indexing capabilities to keep up with new types of digital content. First it was HTML text, then blog content, then multimedia files like videos, and more recently it was flash content. Now the search engines are indexing another type of content -- tweets!
That's right, for those of you who haven't heard, it's official -- Google has reached an agreement with Twitter to show tweets in their search results. While previously, Twitter profile pages may have been surfacing in the listings, now individual tweets can show up as a unique listing.
So, what does that mean for marketers? Well, just like when new types of content have been added to the search indexes in the past and we've had to adapt our strategies to optimize for this new content, we're going to have to do the same for tweets.
Question: How do you get your tweets in organic listings?
Answer: With this agreement only being announced a few weeks ago (October 21), there isn't a ton of data on what works and what doesn't from an SEO perspective. As anyone that has done SEO before knows, there's a lot of trial and error to determine what works when it comes to influencing organic positioning. That said, there are many thoughts on how marketers can both optimize their tweets, as well as leverage Twitter from a larger perspective to improve overall SEO results.
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