So is SEO different for non-English sites? With roughly 63 percent of the world's online population being languages other than English, international SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.
Most standard search engines and directories have a local version for different countries. Search Engine Colossus has a nice international directory of search engines.
As you would guess, some search engines are better than others and work differently, too. They also have different criteria for inclusion. Some may demand that the site be in the local language, others demand a local URL, and still others expect the company to be incorporated locally. These are some of the challenges you'll face as you conduct SEO for different country sites.
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