One of the biggest challenges in SEO is the ongoing lack of recognition it plays in getting traffic to your Web site. This can be especially true in larger organizations where key members of management aren't familiar with it, and how it works. Uninformed senior managers can easily make decisions that are catastrophic from an SEO perspective.
Here are some of the most common mistakes made as a result:
1. Not Starting Early Enough
Even organizations that are aware of SEO's importance have a tendency to start the process too late.
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