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Alumni Relations Best Practices by 360Alumni

So you think you're an Alumni Relations master? Put your skills to the test with our short quiz, and don't forget to share your results!

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  1. What is the primary goal of alumni relations?

    drexel.edu
    Correct
    Incorrect
    Engage alumni by providing value and fostering deeper connections to the institution.
    Correct
    Incorrect
    Stalk famous alumni by using the database to see their current whereabouts.
    Correct
    Incorrect
    Ask alumni for funds by sending mass communications.
    Correct
    Incorrect
    All of the above.
    Correct!
    Wrong!

    Although fundraising is important, alumni relations is foremost about building engagement. Once that piece is in place, the donations will follow.

  2. Which of these is a good social media post to reach out to alumni?

    roarmedia.com
    Correct
    Incorrect
    LET'S BUY HOMECOMING TICKETS TODAY! #BUY #TICKETS #HOMECOMING
    Correct
    Incorrect
    #Homecoming is just around the corner. Do you have great photos of #schoolpride? Show them off in the comments below!
    Correct
    Incorrect
    Do you want homecoming to be cancelled this year? We are almost out of funds and need you to donate today, or else our team will lose.
    Correct!
    Wrong!

    Social media is an excellent way to reach out to alumni without cluttering their inboxes. By using hashtags appropriately, keeping messages on point, and inviting sharing, users can do the heavy lifting for you!

  3. Of the following choices, what is the best method of communication between the institution and alumni?

    e01f3a53c0bf5cbade8a-d4a9ca15fc46ba40e71f94dec0aad28c.r40.cf1.rackcdn.com
    Correct
    Incorrect
    Calling campaigns reaching out to the best donors from the past few years.
    Correct
    Incorrect
    Targeted messages to specific groups that are relevant and deliver value.
    Correct
    Incorrect
    Open communications between the institution, alumni, and each other via streamlined tools.
    Correct
    Incorrect
    Both B and C.
    Correct!
    Wrong!

    Unfortunately, calling campaigns are no longer effective for reaching alumni. Less intrusive, more open methods of communication that offer value and take a targeted approach are the wave of the future!

  4. What is a good metric for measuring the success of your engagement efforts?

    decisivehealth.com
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    Incorrect
    Email open rates for newsletters and other announcements.
    Correct
    Incorrect
    Comparison of number of new donors before and after including crowdfunding campaigns.
    Correct
    Incorrect
    Event attendance for the homecoming game this year compared to last year.
    Correct
    Incorrect
    All of the above.
    Correct!
    Wrong!

    Data is key when it comes to measuring your success. By analyzing the numbers, you can better inform future campaigns - just make sure you have a system to track all of this.

  5. How should different departments approach alumni engagement?

    openclipart.org
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    In silos - advancement should focus on their goals with their own systems while relations should do the same. And let's just leave career services out of this.
    Correct
    Incorrect
    Together - there should be a unified plan to communicate with alumni through (ideally) a single system where all departments can work together to achieve their mutual goals.
    Correct!
    Wrong!

    While many institutions don't effectively communicate between departments, it makes sense when framed like this that working together is a recipe for success!

  6. How can alumni help with alumni relations?

    qualigence.com
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    By creating and submitting valuable content that can be shared, creating strong, engaging bonds to your organization.
    Correct
    Incorrect
    By giving more frequently and in larger amounts to causes they care about that truly help your organization succeed.
    Correct
    Incorrect
    By helping each other find jobs, learn skills, host events, volunteer, and creating a truly empowered network.
    Correct
    Incorrect
    All of the above.
    Correct!
    Wrong!

    You guessed it. Alumni relations doesn't end with the efforts of your department - the alumni have to get involved too. We've found that the best way to empower alumni is by providing them an easy-to-use social network for professional development, events, and more.

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