Engage alumni by providing value and fostering deeper connections to the institution.Stalk famous alumni by using the database to see their current whereabouts.Ask alumni for funds by sending mass communications.All of the above.
Although fundraising is important, alumni relations is foremost about building engagement. Once that piece is in place, the donations will follow.
LET'S BUY HOMECOMING TICKETS TODAY! #BUY #TICKETS #HOMECOMING#Homecoming is just around the corner. Do you have great photos of #schoolpride? Show them off in the comments below!Do you want homecoming to be cancelled this year? We are almost out of funds and need you to donate today, or else our team will lose.
Social media is an excellent way to reach out to alumni without cluttering their inboxes. By using hashtags appropriately, keeping messages on point, and inviting sharing, users can do the heavy lifting for you!
Calling campaigns reaching out to the best donors from the past few years.Targeted messages to specific groups that are relevant and deliver value.Open communications between the institution, alumni, and each other via streamlined tools.Both B and C.
Unfortunately, calling campaigns are no longer effective for reaching alumni. Less intrusive, more open methods of communication that offer value and take a targeted approach are the wave of the future!
Email open rates for newsletters and other announcements.Comparison of number of new donors before and after including crowdfunding campaigns.Event attendance for the homecoming game this year compared to last year.All of the above.
Data is key when it comes to measuring your success. By analyzing the numbers, you can better inform future campaigns - just make sure you have a system to track all of this.
In silos - advancement should focus on their goals with their own systems while relations should do the same. And let's just leave career services out of this.Together - there should be a unified plan to communicate with alumni through (ideally) a single system where all departments can work together to achieve their mutual goals.
While many institutions don't effectively communicate between departments, it makes sense when framed like this that working together is a recipe for success!
By creating and submitting valuable content that can be shared, creating strong, engaging bonds to your organization.By giving more frequently and in larger amounts to causes they care about that truly help your organization succeed.By helping each other find jobs, learn skills, host events, volunteer, and creating a truly empowered network.All of the above.
You guessed it. Alumni relations doesn't end with the efforts of your department - the alumni have to get involved too. We've found that the best way to empower alumni is by providing them an easy-to-use social network for professional development, events, and more.