Obama Campaign Shifts Swing State Ad Buys

Cancels ads this week in the same states where Romney has purchased ads, and makes a new order for next week .

Image by JEWEL SAMAD / Getty Images

President Barack Obama’s presidential campaign cancelled a planned ad buy in Iowa, North Carolina, Ohio, and Virginia this week — the same states where Mitt Romney has gone up with ads.

According to an Obama campaign source, the move is just “reweighting markets” which happens frequently, and not a change in strategy. The campaign has launched over a half-dozen television spots in the past few weeks — part of a $25 million campaign in May.

The Obama campaign purchased new airtime next week, though the scale is as yet undetermined, according to a media buyer. The new purchase includes both 30 second and 2-minute spots.

UPDATE: POLITICO’s Maggie Haberman had details of the canceled buy last night.

3. 30 Second Ad “Personal”

Video available at: http://youtube.com/watch?v=Ccnf-TDT_-s.

Source: youtube.com

4. 2 Minute Ad “Steel”

Video available at: http://youtube.com/watch?v=sWiSFwZJXwE.

Source: youtube.com