President Barack Obama’s presidential campaign cancelled a planned ad buy in Iowa, North Carolina, Ohio, and Virginia this week — the same states where Mitt Romney has gone up with ads.
According to an Obama campaign source, the move is just “reweighting markets” which happens frequently, and not a change in strategy. The campaign has launched over a half-dozen television spots in the past few weeks — part of a $25 million campaign in May.
The Obama campaign purchased new airtime next week, though the scale is as yet undetermined, according to a media buyer. The new purchase includes both 30 second and 2-minute spots.
UPDATE: POLITICO’s Maggie Haberman had details of the canceled buy last night.
3. 30 Second Ad “Personal”
4. 2 Minute Ad “Steel”
Please validate your account to contribute content.
Preview Your Response
- Obama Campaign Shifts Swing State Ad ... is starting to get hot on Twitter Tweet It