Crossroads GPS, the Super PAC backed by Republican operative Karl Rove, announced Wednesday that it has launched a $25 million ad campaign over the next month — representing the same amount the Obama campaign has pledged to spend in May.
The first ad, an $8 million buy, attacks Obama for breaking his campaign promises, and will air beginning tomorrow in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia.
Crossroads has been able to vastly out-raise and out-spend its Democratic counterpart, Priorities USA, which launched a $4 million buy just yesterday.
The Crossroads buy gives the Romney campaign cover — Boston does not need to respond to every Obama attack or ad buy because the Super PAC will. Romney’s campaign has yet to launch a national ad buy on this scale this cycle.
Last week, Obama senior adviser David Axelrod told reporters that the campaign planned to spend $25 million on television ads in May.