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Sabi: The New Brand That Makes Pill Containers Cool
nocamels.com
Wand, an Israeli based in California, first thought up the idea for Sabi when his mother began taking medications and his wife prenatal vitamins. Wand quickly realized that the ladies in his life not only disliked lugging around flimsy plastic pill containers, but that they were embarrassed to display them in public.
"I understood that many products in the health and home sectors had yet to be branded and could use some spicing up," he tells NoCamels. Wand paired this observation with thorough marketing research. That's when he realized that while the market for baby products is "full to the brim", elderly citizens have considerably less to work with.
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