These Women Are Using Selfies To Reclaim #Latina Identity On Tumblr

Reclaiming the Latina Tag founder Xochilt Montaño sees selfies as “an act of resistance.”

1. Tumblr — like Twitter and now Facebook — uses hashtags to categorize conversations on various topics, but what Xochilt Montaño found browsing the #latina tag in late 2012 shocked and angered her.

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2. The Reclaiming the Latina Tag founder told BuzzFeed that when she “dared to peek at #latina on Tumblr,” she was shocked to see it was “ALL porn.”

“That really pushed me over the edge and made me incredibly angry so I had the idea to ‘reclaim’ the tag.”

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3. Montaño sees the selfie as an “act of resistance” against stereotypes.

RTLT regularly makes calls for “Bomb the Latina Tag” sprints, where readers submit photos tagged #latina with information “anywhere from descent, memories, achievements and goals, or random thoughts.”

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4. Many contributors have been reblogged by fetishists when they tag their selfies.


“It’s pretty tiring having to block all the fetishizing perverts, but it’s worth [it] if we stop seeing hypersexualized (without permission) or demeaning memes on the latina tag. And to creepy people who fetishize yo y mis hermanas: this GIF is for you.”

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5. Readers also submit questions or comments regularly via Tumblr’s Ask feature.

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6. Taking back the tag is about celebration, says Montaño: “I want to let people know that there are Latina politicians, writers, activists, scientists, athletes, academics, artists, and award-winning actresses and musicians.”

“I want to celebrate the accomplishments of Latina women and also show that Latinas have different nationalities, races, sexual orientations, ethnicities, psychical characteristics, and social classes…”

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7. “Reclaiming The Latina Tag strives to be a safe space for Latinas to get to know their history and also become inspired by the amazing achievements of other Latinas.”

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8. Montaño is the founder but there are four other contributors who also reblog and create content.

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9. To Montaño, Latina identity means “finding union within exclusion.”

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10. “Latina for me means being a member of network of women who are proud of their Latin American heritage.”

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11. “Latina means strength to fight against oppression.”

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12. “Latina means our mothers who paved the way for us and our daughters who will continue the resistance.”

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13. “Latina means not apologizing for taking what’s yours.”

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14. “The fight of Reclaiming The Latina Tag cannot be easily accomplished or fulfilled, but I believe that with each new follower we gain and with each post we publish a difference is made.”

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