Tumblr — like Twitter and now Facebook — uses hashtags to categorize conversations on various topics, but what Xochilt Montaño found browsing the #latina tag in late 2012 shocked and angered her.
The Reclaiming the Latina Tag founder told BuzzFeed that when she "dared to peek at #latina on Tumblr," she was shocked to see it was "ALL porn."
Montaño sees the selfie as an "act of resistance" against stereotypes.
Many contributors have been reblogged by fetishists when they tag their selfies.
"It’s pretty tiring having to block all the fetishizing perverts, but it’s worth [it] if we stop seeing hypersexualized (without permission) or demeaning memes on the latina tag. And to creepy people who fetishize yo y mis hermanas: this GIF is for you."