These women are plus sized. Gorgeous? Yes. Fat? No. Plus sized? Yes. The different size just means their clothes are different sizes to fit their body. The real problem is the stigma associated with having a wide body (wide chest, wide hips) is somehow unattractive or fat. I think they look great. But they are plus sized. Many of these people couldn’t fit into the smaller sizes. It doesn’t mean they’re unattractive, it just means they’re bigger. I’m a male with a very wide chest. I can wear a large to an extra small depending upon the brand, entirely based on my chest size. Wearing a large H&M shirt doesn’t make me larger than when I wear a small Stafford shirt — and the large is actually much tighter across my chest than the latter. The labels are based on the brand. You could be “plus sized” for several different brands and not for others. I understand the article is supposed to highlight how America is obsessed with weight, etc, but truthfully it’s just an empty title that says more about the target demographic than it does about the actual consumer. Don’t be ashamed to buy something “plus size” if it fits and looks good, it doesn’t mean anything. If you look at the sizes for China, it’s actually way crazier: I basically can’t wear any clothes designed for Chinese consumers, just like many of these women couldn’t fit into a Chinese XL for women (or maybe even XXL). It doesn’t mean these women are dying from obesity, it just means they have much wider dimensions than the typical demographic. And there’s nothing wrong with that — many guys find that more attractive even. If you really want to mock a country for rigid standards on sizes, you’ll find China is much less forgiving than our fast food nation.