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    Joaquin Phoenix Drowns In Commercial Banned From Airing At The Oscars

    He's like a fish. Get it?

    Phoenix, who is vegan, explained his reasons for joining the PETA campaign:

    I was 3 years old. To this day it is a vivid memory. My family and I were on a boat, catching fish… The animal went from a living, vibrant creature fighting for life to a violent death. I recognized it, as did my brothers and sisters.

    View this video on YouTube