“Modern Preppy represents the three rules in style.Contemporary, Classic and Chic. Timeless pieces such as the chino and the club blazer are matched in a modern way, and have been updated with a distinct Scandinavian sensibility in fit, patterns and colours.
Without question, one of the most influential modern day style icons who embodies this lifestyle is Gwyneth Paltrow a woman who, through her entire persona, exudes the magical combination of everyday elegance and contemporary cool. “Classic with a twist” is how Gwyneth Paltrow sums up Modern Preppy.”
Here’s a brief look at their campaign:
“Am I sexy cool or easy chic? What am I? I’m both.” - GOOP
- Owen Labrie was found not guilty of sexual assault charges stemming from a 15-year-old former student's accusations that he raped her at St. Paul's School. ›
- Former U.S. President George W. Bush delivered a speech honoring New Orleans' teachers during a visit marking the anniversary of Hurricane Katrina. ›
- Police confirmed 71 people, likely refugees who fled Syria, were found dead in a truck abandoned in Austria. ›