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Apple’s 1986 Clothing Line

If you assumed that a catalog filled with Apple-branded gear would consist of black turtlenecks like the ones Steve Jobs used to wear, you would be wrong. So very wrong.

I know, right? Now tell your friends!
Apple's 1986 Clothing Line
Whitney Jefferson

Apple sweatshirts: his & hers.

Apple sunglasses and polos, for the standard popped-collar ’80s preppy.

Party-time Apple tees: his & hers.

Apple belts, the collection logo.

Patriotic Apple gear complete with turtlenecks shirts tied in various arrangements.

Casual Apple workout clothing for nerds who exercise, too!

Macintosh hats, for the serious v-neck sweater-wearing man with a serious — yet weirdly satisfied — gaze.

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