Big Stink Over Facebook Prize…

A family-owned jewelry shop using Facebook’s ‘Like & Share’ feature tried for some free self promotion, but realized the internet is a double edge sword that can cut deep. posted on

1. A very nice win….

The company’s Facebook page posted a photo of the winner from 9,000 entries, Lynda Speers, and her husband, William, of course enjoying a celebratory drink and showing off the new expensive rock .

2. Congrats to the winner start to pour in…until.

Lynda Speers was commenting back to people later that evening underneath her profile as they congratulated her. One Facebook user asked how she had won the competition and got a reply not from Lynda, but from the Skillens Jewellers’ Facebook account and then all replies went silent.

3. Business owner responds.

The company’s Facebook page has since been deleted and have not replied to a request for a comment over the incident.

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