The Social Media Style Guide: 8 Steps to Creating a Brand Persona
http://www.briansolis.com/2010/06/the-social-media-style-... ![[link]](http://s3-ak.buzzfed.com/static/images/public/icons/external-link2.png){kind=icon}
Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. In social networks, the brand and how it’s perceived, is open to public interpretation and potential misconception now more than ever. Without a deliberate separation between the brand voice and personality and that of the person representing it, we are instantly at odds with our goals, purpose, and potential stature.
