Open URL Sharing Protocol OExchange Gets Support From Google, Microsoft Et Al.
http://techcrunch.com/2010/06/02/oexchange/
OExchange, a simple specification for URL-based content sharing on the Web, was introduced today by a number of online service providers and social networks. The open link-sharing protocol has gained support from Google, Microsoft, LinkedIn, Digg, Instapaper, StumbleUpon, Clearspring Technologies and a handful more.

