Lupita Nyong’o Is The New Face Of Lancome Cosmetics

The 12 Years a Slave actress is the company’s first black spokeswoman. WORK!

1. Lupita Nyong’o basically runs the world right now.

Danny Moloshok / Reuters

After her breakout role in the award-winning 12 Years a Slave, the actress has captured the media’s attention with her beauty and grace, and has become an undisputed role model for women of color.

ID: 2728911

2. Nyong’o’s list of wins got just a little bit longer when it was announced that she is the new face of Lancome Cosmetics.

ID: 2729059

3. The announcement follows an online campaign to land Nyong’o a spot as a spokesmodel for MAC Cosmetics.

Kevork Djansezian / Reuters

Nyong’o inspired women of color to demand that they become a visible presence in an industry where, according to Essence, black women spend as much as $7.5 billion each year. Nyong’o’s appointment marks the first time that Lancome, founded in 1935, has ever had a black female spokesperson.

ID: 2729066

4. This partnership is sure to prove lucrative for both Lancome, poised enjoy the spoils of Nyongo’s fans, and women of color who can see a bit of themselves reflected where they had previously been erased.

ID: 2729174
ID: 2729223

FYI good! I may now I to use Lancome products.

— hadayai (@hadayai)
ID: 2729242

All the black ladies are gonna flock to Lancôme now...

— DJ^2 (@deeedoublejay)
ID: 2729237

Now everyone is going to discover Lancôme has the best foundation

— X (@x_Chioma_x)
ID: 2729261

9. Sizzle, Lupita!!

Mario Anzuoni / Reuters
ID: 2729263

Check out more articles on!

Thirty-something from Louisville, KY. Made of bourbon and awesome.
Contact Tracy Clayton at

More News

More News

Now Buzzing