• Vince Shlomi, the Sham Wow guy

    You'll say wow every time? Vince's face may have been familiar to late-night TV watchers, but it wasn't until his videos hit the web that he became the weird cult figure he is today.

  • Julia Allison

    A self-promoter par excellence, Allison rode Gawker's coattails (or did Gawker ride hers?) into the limelight. She's become something of a media pundit at the same time.

  • Tila Tequila

    From Asian Cyber Girl of the Month on Playboy.com to MySpace's biggest artist, Tila's been savvy about leveraging the web for maximum reach.

  • Michael Arrington

    So he started TechCrunch. Why does he have to appear in every internet-related article ever written and a nice write-up in Time from Arianna Huffington?

  • Sasha Grey

    Sure, Sasha Grey had already reached a certain amount of fame through her day job as a porn starlet. But with the help of Twitter, American Apparel ads and a Steven Soderberg film that gained traction online, she's become web famous, too.

  • Tay Zonday

    Tay Zonday sang his self-penned “Chocolate Rain” in a strange voice. He may have gone on to do other things, but will forever remain just Chocolate Rain Guy because of the weirdly compelling nature of that single video.

  • The Hipster Grifter

    Here she is, as made famous by a piece from the New York Observer, in her pre-arrest days. The story got picked up around the net, and the term hipster grifter entered the lexicon.

  • Chris Crocker

    Chris was sad about Britney, back when her every move made headlines. The combination of eyeliner and hysterical screaming made his a face you couldn't forget.