On Twitter, a narrative was born in which a jealous Michelle Obama throws shade at her husband and the Danish leader.
This Obama - Danish PM thing has quickly become a real-time soap opera:
My email from Spirit Airlines today… Smh. http://t.co/tgvrhHuYVX
Victoria D. Williams
Oh Spirit Airlines, what are your #marketing people doing?! GAH! I understand the importance ofâ€¦ http://t.co/8EkQWCLEHf
Things like the Spirit Airlines promo make me want to try starting a “Hell No” consultancy.
The person in charge of the Spirit Airlines emails should either get a raise, or fired based on sensitivity to topical events.
Spirit Airlines goes there
When contacted by BuzzFeed regarding the ad, the company issued the following statement:
Spirit spøkesman, Jørgen Jørgensen, stated: “I have been proud to work with Spirit in its unending quest for løw færës.”
This is not the first time Spirit has tapped in to political buzz. Last month, the airline took a jab at crack-smoking Toronto Mayor Rob Ford in a similar promotion.
@igorbobic This is still my favorite spirit promotion.