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This campaign was built using Instagram API and thus could have been built by anyone, not just companies. This doesn’t showasign of Instagram monetizing and sure doesn’t imply that Instagram had any part in the campaign. Instagram isn’t going to sell its soul, it’s going to make money like any business would and should. Tumblr added sponsored ads on their mobile app this week, did Tumblr sell its soul?Ididn’t think so.
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Sex appeal looks pretty different when you turn it around.