It made a fatal deal with Amazon. In 2001, Borders cut a deal with Jeff Bezos & Co. to have Amazon.com run its website, which may have been the beginning of the end, says Matt Townsend at Bloomberg.
Broken hearted? Maybe you’ll like something over here instead?
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Why Borders Failed And Barnes & Noble Hasn't
http://www.buzzfeed.com/theweek.com/why-borders...It made a fatal deal with Amazon. In 2001, Borders cut a deal with Jeff Bezos & Co. to have A...