This post has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can create a post or quiz. Try making your own!
How to Understand Web Analytics Part I
A basic guide, by web analytics consulting company Technology Leaders, to the technology that drives measurement and insight into marketers' digital assets. The video describes the two ways currently in use to gather and parse web analytics data that with careful configuration, can result in clear, accurate, actionable digital marketing insight.
