Water is Life, an organization working to provide clean drinking water, released "The Girl Who Couldn't Cry" — a PSA that tells the tragic story of a young girl born in the slums of India.
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The video was made by DDB New York.
The story shows that the girl cannot cry despite the endless hardships she endures all her life, like being raised in a brothel, working as rag picker, and being forced into child marriage.
The shocking reveal is that the girl could not produce tears because of extreme dehydration due to lack of clean drinking water.
The PSA depicts an extreme storyline to emphasize that dehydration can worsen desperate situations.
