“The Girl Who Couldn’t Cry” Is A Heartbreaking PSA About The Importance Of Clean Water

Or how the lack of it can make a hard life much worse.

1. Water is Life, an organization working to provide clean drinking water, released “The Girl Who Couldn’t Cry” — a PSA that tells the tragic story of a young girl born in the slums of India.

The video was made by DDB New York.

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2. The story shows that the girl cannot cry despite the endless hardships she endures all her life, like being raised in a brothel, working as rag picker, and being forced into child marriage.

ID: 2905761

3. The shocking reveal is that the girl could not produce tears because of extreme dehydration due to lack of clean drinking water.

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4. The PSA depicts an extreme storyline to emphasize that dehydration can worsen desperate situations.

ID: 2905840

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Tasneem Nashrulla is a reporter for BuzzFeed News and is based in New York.
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