Toronto’s New Anti-Littering Campaign Is So Brilliantly Sassy

*Snaps for T.dot*. UPDATE — The City of Toronto has pulled these ads over the “potentially negative effect that this campaign might have on [the] brands.”

update

This campaign has been pulled due to some concerns from the brands that were being used in the ads:
“Concerns were subsequently raised by various companies about the use of their trademarks and the potentially negative effect that this campaign might have on their brands, even though the affected companies have indicated support for the City’s anti-littering initiatives,” a spokesperson told Strategy Canada in an email. “In light of those concerns, the City chose to discontinue the campaign and will be exploring other anti-littering initiatives.”

2. Live Green Toronto has just released a series of anti-littering ads to help curb the city’s ongoing problems with trash and pollution.

Live Green Toronto

3. And it’s so, so clever.

Live Green Toronto
Live Green Toronto
Live Green Toronto
Live Green Toronto
Live Green Toronto

8. Stay sassy, Toronto.

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