Latest On Viral Marketing

  • “Ball Girl” Takes Gatorade Viral

    Ball girl at minor league baseball game climbs 15 ft. wall to catch foul ball. Amazing, right? Wrong. Well, kinda. The clip is the product of a Chicago advertising agency’s viral marketing project for Gatorade (you didn’t see the Gatorade bottle standing next to her feet as she sat down?). Regardless, the vid is certainly entertaining, I’d be the first to admit that I was quite impressed. Watch Video ›

    John Redmond 6 years ago respond

  • The Orange Underground

    New ad campaign promotes “Random acts of Cheetos” (RAoC). Part Dharma initiative, part Fight Club, and part guerilla terrorist cell, this marketing campaign for Cheetos incites its followers to “Stick it to the man” and come up with spiteful uses for the nasty bi-product of Cheeto snacking, those grimy orange fingers. Read More ›

    BuzzFeed Classic 6 years ago respond