BUSINESS BUZZ – Ball girl at minor league baseball game climbs 15 ft. wall to catch foul ball. Amazing, right? Wrong. Well, kinda. The clip is the product of a Chicago advertising agency’s viral marketing project for Gatorade (you didn’t see the Gatorade bottle standing next to her feet as she sat down?). Regardless, the vid is certainly entertaining, I’d be the first to admit that I was quite impressed.

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The Best Links:

1. YouTube - Spot: Gatorade: Ball Girl
2. ‘Ball Girl’ scores buzz for Gatorade
3. Element 79’s Swan Song for Gatorade Is Pure Gold - Advertising Age
4. Gatorade Ball Girl Viral Video Makes a Big Splash | Catching Flack | BNET

STYLE BUZZ – Ad agency makes a JC Penney commercial (without their consent) where horny kids practice speed dressing. Ahh, relive what it was like to be a teenager (IF you were lucky enough to get laid in high school). Update: YouTube pulls the video but you can see it here!

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The Best Links:

1. Watch the Speed Dressing Video Here
2. This Ad Was Not Official Material

BUSINESS BUZZ – A new Sony ad features downtown Miami being flooded with foam. Design and advertising blogs are all weighing in with comparisons to that one ad with the bouncy balls - seeing as how it was also made by London advertising agency Fallon, perhaps such comparisons are inevitable.

The Best Links:

1. Lots of Images on Sony’s Site
2. Miami En Foam
3. Sony’s Long Awaited ‘Foam City’ Arrives
4. Making of Foam City
5. Miami Sony Foam City Time Lapse
6. Foam City skateboard
7. From a Design Perspective
8. Sony Foam City Ad Turns Miami Into Worlds Biggest Bubble Bath …
9. Sony Releases Amazing “Foam City” Ad
10. WOW Foam City

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BUSINESS BUZZ – New ad campaign promotes “Random acts of Cheetos” (RAoC). Part Dharma initiative, part Fight Club, and part guerilla terrorist cell, this marketing campaign for Cheetos incites its followers to “Stick it to the man” and come up with spiteful uses for the nasty bi-product of Cheeto snacking, those grimy orange fingers.

The Best Links:

1. Trendinista.net: Random Acts of Cheetos
2. Orange Underground (Official Site)
3. Cheetos Orange Underground Campaign a Failure?
4. theorangeunderground’s Channel
5. She Want Cheetos (Falsetto Remix)
6. Cheeto Wedding
7. Patton Oswalt on Cheetos
8. Join Cheetos Orange Underwear, Er, Underground

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