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Food Buzz If this really is Taco Bell’s new marketing strategy, it is bold. But I think they might be doing it wrong.
Business Buzz BuzzFeed founder Jonah Peretti is on stage right now giving a talk on “How To Go Viral” at the Respect The Internet event. Here's what he is presenting…
http://techcrunch.com/2010/08/13/five-viral-rules-video/ ![[link]](http://s3-ak.buzzfed.com/static/images/public/icons/external-link2.png){kind=icon}
Making things go viral on the Internet is an elusive art, one that Jonah Peretti has studied and tried to perfect for more than a decade.
Matthew Inman (the creative genius behind The Oatmeal) recently gave a fantastic presentation for Ignite on how to create viral media. This is a must watch for all BuzzFeed users. Great advice, very funny stuff. Via.
Cyrus, the new movie starring Jonah Hill and John C. Reilly is not affiliated with pop star Miley Cyrus. To make sure that there is absolutely no confusion over this, they have set up a website, NotMileyCyrus.com, that explains who exactly Cyrus is and who Cyrus is not. I'll give you one clue: Cyrus is NOT Miley Cyrus.
http://www.urlesque.com/2010/05/21/prank-war-sweeps-natio...
This is in no way an endorsement. More reading on frat boy antics here, here, and here.
Viral marketing at its best. Except for the cliche upbeat guitar riff for the second half. That almost made me want to burn like ten books.
Remember Dmitri the Lover? The trailer for a Dimitri movie was just released, and it turns out Dimitri's voice mail may have been a tricky viral marketing ploy by the producer who made Borat and Bruno. (Thanks Suresh.)
This footage is purportedly “leaked.” Riiiiiight. I'm putting my money on it being a part of some elaborate viral campaign by a travel website.
Video evidence of a Windows 3.1 Launch Party from October 1992. [Editor's Note: I'm so confused about this launch party stuff now. Is this a real fake ad, or is Microsoft just being incredibly meta?]
Take a look at HEMA's (a Dutch department store with over 150 stores) product page - just wait a couple of seconds — DON'T click on anything.
Tech Buzz Writer David Rees provides NY Mag's Vulture with a downloadable PDF file in which he meditates (hilariously, although somewhat informatively) on And Then There's This, a new book by Bill Wasik that looks at the power of viral culture. While the presentation is, in fact, somewhat “insider-y,” we're big fans of his shoutout to Mom Forwards with the historic gem, “Don’t use your cell phone at the gas station, it’ll make the pump explode!”
Culture Buzz Reports came in from several bloggers covering E3 ( here, here, and here) about group of “Demonstrators” protesting the upcoming release of EA's new game Dante's Inferno. Now GamePro is reporting that the whole thing is probably a hoax . What i enjoy most about the the whole thing is the “protesters'” website. The way it hearkens back to 1999 and Geo-Cities makes lends it both the charm of nostalgia and amateurish authenticity.
One insurance company has decided to bring the Bahamas to the Dirty Jerz. Viral campaign or not, one thing we're always happy to see is middle-aged women pairing floppy hats and sunglasses with dangly jewelry and Chico's blazers.
Movie Buzz In preparation for Where the Wild Things Are, Spike Jonze has started a blog which is being described as “part arts/culture blog, part Wild Things primer, and part newspaper for stuff that makes us psyched.” Uhh, kind of sounds like Buzzfeed?
Movie Buzz Comic heartthrobs Andy “Barry” Samberg and Will “Eagleheart” Arnett go tete-a-tete in this parody for the MTV Movie Awards. Plus, we'd never complain about seeing Andy Samberg sleeveless. That just wouldn't be natural.
Movie Buzz The trailer for the long-awaited Peter Jackson-produced alien flick has arrived — complete with matching online viral marketing! The Internet's abuzz with rumors about the realistic effects and creepy multiple websites that all connect to the film's story, which involves aliens living in “slum-like conditions on Earth suddenly find a kindred spirit in a government agent that is exposed to their biotechnology.” Does this not ring any bells with anyone else? Did we all forget last summer's epic Blair Witch-ian battle against aliens codenamed Cloverfield? I'm still having NYC nightmares.
Though it's certainly effective advertising, I feel like the the creepiness of the poster suffocating a child risks overshadowing the PSA message itself. Is that a Thomas the Tank Engine patch on his OshKosh B'Gosh dungarees?
http://cheetos.com/#/cheetocorn
This is an awesome old school NES-looking video game on the Cheetos website. Rescue princess no-neck from the awful state of Delaware, where she is being held captive by Dr. Pickle Hands and a toaster. Did I mention you look like Fabio and ride a pink farting unicorn? Get some.
As in the real deal, Jacob will make you give him the side-eye. The…
