Style Buzz At Wimbledon 2008 Federer rocks a Gatsby-like button down, Sharapova debuts a controversial tuxedo ensemble, Serena Williams warms up in a trench coat, and Roddick expresses his apathy toward tennis fashion. Wimbledon denotes grass courts, Pimms, strawberries and cream and, now, fashion. Wimbledon’s strict all-white policy summons a challenge for players and sponsors: create a not-so-traditional ensemble that will gain media attention while still adhering to Wimbledon’s values.