BUSINESS BUZZ: Two of Ernesto “Che” Guevara’s children have said they find the use of their father’s image to sell everything from T-Shirts to vodka ‘embarrassing’. Aleida Guevara, the revolutionary’s daughter explained “We don’t want money, we demand respect.” If having your father’s face emblazoned on Gisele Bündchen’s ass (see photo) isn’t a symbol of respect, I don’t know what is.

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The Best Links:

1. ‘Che’ Brand Irks Guevara’s Children, Che’s Children Tired Of The Use Of Revolutionary’s Image For Corporate Profit
2. Che kids say, “no more Che-vertising.”
3. Dress For The Revolution: Che For Sale
4. Che’s Children Want Respect for Their Father’s Image
5. Che Guevara’s Kids Would Appreciate If You Stopped Wearing Their Dad’s Face On Your Boobs
6. Che Guevara’s Children: Stop Using Our Father’s Image to Sell T-Shirts & Coffee Mugs
7. Che’s Children Embarrassed by Super-brand Dad