Abercrombie & Fitch’s CEO Mike Jeffries has been under fire for his comments about the brand only being for “cool, good-looking people,” and for not selling plus sizes. Blogger The Militant Baker saw an opportunity to show what Jeffries won’t.
Since they’re size 12 or up, these gorgeous models are technically plus size.
With nearly two-thirds of American women now overweight or obese, the fashion industry sees an opportunity to reinvigorate the market.
According to the researchers, larger women feel better about themselves when ads don’t include any models at all.
