BuzzFeed
penguin books
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Marcel The Shell: The Book
Culture Buzz Marcel, the little guy with an exoskeleton who charmed the internet with his debut video Marcel the Shell with Shoes On, has made the leap from viral video star to children's book author. Marcel The Shell With Shoes On: Things About Me is due out Nov 1 and looks like it will be a thimbleful of adorableness. (via jezebel.com)
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Video: Books Are Dead (Books Are Not Dead)
Viral marketing at its best. Except for the cliche upbeat guitar riff for the second half. That almost made me want to burn like ten books.
