TV Buzz Which side are you on, Team Isaiah or Team Fabio? Either way, Old Spice is winning. See the full chronology of the duel here.
“You smell like you look amazing.” This will be my new catchphrase. Thank you Old Spice, I feel like if my father hadn't worn you, I wouldn't exist.
Old Spice has done a pretty fantastic job of making it feel like a news event when they make a new ad. He's back! (Via @chrisscross.)
Axe takes a cheap shot at everyone's favorite horse-riding deodorant spokesperson. Nothing can beat Isaiah Mustafa on a horse, right dudes? (Also, Old Spice smells way better than Axe.)
Business Buzz This will probably open up some kind of rift in the time-space continuum. In the ultimate example of Old Spice's clever meta-internet ad strategy, Old Spice Guy Isaiah Mustafa responds with an ad targeted at…Isaiah Mustafa.
Business Buzz With the overwhelming success of their online campaign, Old Spice has decided to thank everyone, individually!
Directed by Tim and Eric. [Ed's Note: Does this deodorant come with pads and a helmet?]