Gavin McInnes (of Vice Magazine , Street Carnage , and “having total contempt for nearly everything” fame) is the star of a new marketing campaign where they apparently put Tevas on an aging hipster and put him out in the woods.

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The Best Links:

1. Via Videogum

Eternal salvation has never sounded so delicious.

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Half-naked male models scarfing down Big Macs and shakes in public, in their underwear. We're not sure about you, but we'd suggest the dude in the middle order another milkshake or two. The visible rib cage went out of style with heroin chic and Auschwitz, bro-ham.

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The Best Links:

1. via Trend Hunter

CELEBRITY BUZZ: Betty White (and Sandra Bullock) dress down Ryan Reynolds in this “behind-the-scenes” video that, by the looks of the trailer, is a lot funnier than their upcoming flick, The Proposal . And, for the record, we'd also like to dress down Ryan Reynolds, but less so in shattering his ego and more so in removing his underpants.

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Just because they're evil and fictional doesn't mean they don't occasionally need to recalibrate their brand identities just like the rest of us. Fortunately, designer Mitch Ansara has done some fantastic spec work for these companies that could go a long way towards rehabilitating their struggling brands, starting with Terminator 's Cyberdyne .

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The Best Links:

1. Spacesick on Flickr
2. Via Spacesick
3. Cyberdyne Original Logo
4. Tyrell Corporation Original Logo
5. Rekall Original Logo
6. Omni Consumer Products Original Logo
7. Mitch Ansara’s Recent Round of Layer Tennis

TV BUZZ: Beginning in July, The SCI FI channel will become the SYFY channel, and have a new tagline, “Imagine Greater”. The change is being made after 16 years, and the new name is intended to give the cable channel a broader programming appeal.

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The Best Links:

1. Sci Fi Channel Aims to Shed Geeky Image With New Name
2. SCI FI Channel to become Syfy; “Imagine Greater” is new message
3. Sci Fi Channel Changes Its Name To A Typo
4. Sci Fi getting new name, logo, tagline
5. They already have ECW Wrestling!

An aerial shot for an an ad shilling flea and tick protection turns passersby into the bad guys. This is when you've let yourself become the problem.

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BUSINESS BUZZ: The name for people who don’t buy into the green movement at all, and never will. Yes, there are people out there trying to buy bigger, lower gas mileage Hummers because they don’t believe in this whole “let’s try to save the Earth and thus ourselves” notion. And marketers want to find out how to sell things to those people.

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The Best Links:

1. “Some consumers simply don’t care beyond the moment.”
2. GM’s Vice Chairman Doesn’t Buy The CO2 Theory
3. Meet the “Never Greens”
4. Watch Out With All That Greenwashing, Folks

This Wonderbra billboard is comprised of thousands of smaller pictures of regular women in their bras. Wonderbra asked the ladies of London to help generate “the biggest collection of boobs ever seen.” The company then used the collection to create this image. The billboard is on display in central London or you can visit the interactive version online. Yes, you can zoom in.

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BUSINESS BUZZ: Online coupon sites thrive as the economy declines. Companies like to offer coupons in slow economic times because consumers are looking for bargains and are less “brand loyal”. I don’t know about you, but I am shocked and offended that anyone would question my brand loyalty - even in the toughest economic times I insist on only smoking Newports.

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The Best Links:

1. Online Coupons Bring New Life To Venerable Form (NYT)
2. Print Coupons At Coupons.com (Warning: Does Not Work For Mac Users)
3. CouponWinner.com - Lots and Lots of Coupons
4. Wow Coupons - Lots Of Food Discounts
5. New “Brandcaster” Service Shows Consumers Online Coupons Related to Content On the Web

FOOD BUZZ: Mars has partnered with Dunkin’ Donuts to create the M&M’s Donut and the Milky Way Hot Chocolate. Reminiscent of Homer Simpson piling candy on his donut and trying to pass it off as sprinkles, the M&M’s donut is a cartoon fantasy made reality. The Milky Way Hot Chocolate on the other hand evokes a queasy shudder and has the diet blogs up in arms.

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The Best Links:

1. Lowbrow/Brilliant: New York Magazine Loves the M&M’s Donut
2. ‘“Blair Witch Project” Fun Activities for the Gossip Girl Finale
3. “Holy sugar shock - Dunkin Donuts launches Milky Way Hot Chocolate …”
4. “Candy Doughnuts?” Reviewer Tries the Newest Offering from Dunkin’ Donuts
5. “NOW OUR TEETH ARE STARTING TO HURT”
6. Food Reviewer Rates Milky Way Hot Chocolate
7. Dunkin’ Donuts and Mars Partnership Explained
8. “DUNKIN DONUTS Goers, BEWARE!!!”