A strangely awesome video of a Hot Pocket doing skateboarding tricks appeared on Lemondrop.com (and in my dreams) this week. Now your hungry AND fantasizing about Tony Hawk — what could be better?
http://mashable.com/2009/08/26/social-media-brand-marketers/ ![[link]](http://s2.buzzfeed.com/static/images/public/icons/external-link2.png){kind=icon}
Recently, we highlighted a study that showed two-thirds of marketers now use social media in some capacity. Today, more data confirming this trend, but also pointing to what looks poised to be nearly total saturation within a year.
Gavin McInnes (of Vice Magazine, Street Carnage, and “having total contempt for nearly everything” fame) is the star of a new marketing campaign where they apparently put Tevas on an aging hipster and put him out in the woods.
Half-naked male models scarfing down Big Macs and shakes in public, in their underwear. We're not sure about you, but we'd suggest the dude in the middle order another milkshake or two. The visible rib cage went out of style with heroin chic and Auschwitz, bro-ham.
There are electronic talking Gene Simmons pee cakes in the urinals around New York City. Gentlemen, for this one week, it's OK to pee sitting down.
Celebrity Buzz Betty White (and Sandra Bullock) dress down Ryan Reynolds in this “behind-the-scenes” video that, by the looks of the trailer, is a lot funnier than their upcoming flick, The Proposal. And, for the record, we'd also like to dress down Ryan Reynolds, but less so in shattering his ego and more so in removing his underpants.
Food Buzz I'm not quite sure what kind of message this is supposed to send, but free food is free food. Courtesy of Oprah (and the marketers at KFC), Kentucky Fried Chicken is giving away full meals — which include 2 pieces of griled chicken, 2 sides & a biscuit — for the price of nothing! All you have to do apparently is install a nasty coupon application. What the hell, Oprah? You're trying to give us heart disease AND computer viruses?
Just because they're evil and fictional doesn't mean they don't occasionally need to recalibrate their brand identities just like the rest of us. Fortunately, designer Mitch Ansara has done some fantastic spec work for these companies that could go a long way towards rehabilitating their struggling brands, starting with Terminator's Cyberdyne.
TV Buzz Beginning in July, The SCI FI channel will become the SYFY channel, and have a new tagline, “Imagine Greater”. The change is being made after 16 years, and the new name is intended to give the cable channel a broader programming appeal.
This video was made by Israeli arms dealer Rafael Advanced Defense Systems. It features sari-clad babes dancing around flower-draped missiles as they sing a metaphorical love song about strengthening Indo-Israeli defense ties. It's being billed as “the most atrocious defense video of all time”, despite the fact that the concept is clearly awesome. Politics aside, I do like the chorus a lot. “Dinga Dinga Dee,” bitches.
An aerial shot for an an ad shilling flea and tick protection turns passersby into the bad guys. This is when you've let yourself become the problem.
http://mashable.com/2008/12/12/twitter-brands/
Mashable wonders, do brands belong on Twitter? Conclusion: probably not.
Business Buzz The name for people who don’t buy into the green movement at all, and never will. Yes, there are people out there trying to buy bigger, lower gas mileage Hummers because they don’t believe in this whole “let’s try to save the Earth and thus ourselves” notion. And marketers want to find out how to sell things to those people.
This Wonderbra billboard is comprised of thousands of smaller pictures of regular women in their bras. Wonderbra asked the ladies of London to help generate “the biggest collection of boobs ever seen.” The company then used the collection to create this image. The billboard is on display in central London or you can visit the interactive version online. Yes, you can zoom in.
Business Buzz Online coupon sites thrive as the economy declines. Companies like to offer coupons in slow economic times because consumers are looking for bargains and are less “brand loyal”. I don’t know about you, but I am shocked and offended that anyone would question my brand loyalty - even in the toughest economic times I insist on only smoking Newports.
Food Buzz Mars has partnered with Dunkin’ Donuts to create the M&M’s Donut and the Milky Way Hot Chocolate. Reminiscent of Homer Simpson piling candy on his donut and trying to pass it off as sprinkles, the M&M’s donut is a cartoon fantasy made reality. The Milky Way Hot Chocolate on the other hand evokes a queasy shudder and has the diet blogs up in arms.
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