Culture Buzz Because Dr. Pepper's “For Men Only” branded pop wasn't bad enough. Can't all soda be gender-neutral? (via eater.com)
Culture Buzz “Mommy, is this what it was like when grunge was co-opted by the mainstream?”
Culture Buzz Is your toothpaste making you feel like a nancy? Your homeowner's insurance not virile enough? Does your internet service provider put the ISP in lisp? With the new Dr. Pepper being made for men only, I thought I'd try the same approach with other normally gender-neutral products.
Movie Buzz The July 15th release of Harry Potter and the Deathly Hallows: Part 2 marks the end of the boy wizard's box-office saga which has conjured up nearly $6.4 billion, making it the highest-grossing franchise in box-office history. But with no new movies or books on the horizon, will his brand keep thriving? Fast Company and designer Mikey Burton crunched the numbers to see what the future will hold for Harry Potter and his multibillion-dollar empire. (via mikeyburton.com)
Who will lazy advertisers use as the embodiment of evil now that Osama bin Laden is dead?
No one on television can make me enjoy sitting through commercials quite like Stephen Colbert. Watch the master of product placement at his best as he hawks everything from Doritos to Bud Light Lime in the most entertaining ways possible.
Culture Buzz Take away the excessive amounts of blood, gore, and violence and what do you have? Well, a lot of partial nudity. To help promote the upcoming Mortal Kombat game, a few genius ad marketing wizards made a few of the MK female characters into cosplayers. (Did I mention this is genius?)
Tech Buzz Microsoft has been forced to make an apology following a marketing tweet aiming to raise money for victims of the tsunami and earthquake in Japan provoked a mixed response. Yikes.
Culture Buzz Awesome new Tumblr devoted to a marketing savvy black bear. As soon as he's finished eating you, he's got a conference call about a big media buy. Much more over at Marketing Client Bear.
Good grief! The Peanuts gang learn the true meaning of advertising during the yuletide season in this redub of the classic A Charlie Brown Christmas.
Food Buzz Some clever marketing from Coca Cola. Inverted pyramid displays of Coke Zero at supermarkets to show that the impossible can happen. Apparently there was a 13 percent sales increase at some stores due to this display. Well played, Coke. [Jack's note: Unfortunately, Coke Zero still tastes like vomit.]
Break me off a piece of that Kit Kat bench. This is some of the most creative advertising I have seen in awhile. Maybe a close second to the “Got Milk” campaign.
My butt is big and round like the letter “C”. Believe it or not, this is the new ad campaign Nike has released for their butt-toning sneakers, and it's rather excellent.
http://www.drvino.com/2010/06/15/le-froglet-single-wine-p...
Forget screwcaps versus corks: An English entrepreneur has sold this invention of single-serve plastic wine glasses–stem and all!–to Marks & Spencer, which now “struggles to keep up with demand.”
http://www.briansolis.com/2010/06/the-social-media-style-...
Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. In social networks, the brand and how it’s perceived, is open to public interpretation and potential misconception now more than ever. Without a deliberate separation between the brand voice and personality and that of the person representing it, we are instantly at odds with our goals, purpose, and potential stature.
http://www.nytimes.com/2010/06/01/technology/01loopt.html...
You'll never lose another “10 stamps gets you a free sandwich” card again. Consumers can now track their visits and purchases and earn rewards at many stores simply by using their cellphones.
http://www.nypost.com/p/pagesix/try_harder_8KFkzIrjZ8cGWd...
It's because she's not pretty. And because she has a new album to sell.
Fuzzy concepts, clearly illustrated. For the next time your at a party with “creative professionals,” this will come in handy.
The automotive industry’s marketing gets a little repetitive and convoluted at times. Don't miss out on truck month.
A strangely awesome video of a Hot Pocket doing skateboarding tricks appeared on Lemondrop.com (and in my dreams) this week. Now your hungry AND fantasizing about Tony Hawk — what could be better?