Companies are making smartwatches and wearables that are smaller and more fashion-conscious in the hopes of targeting women. “The industry hasn’t traditionally focused on women as the foremost consumer at all.”
Just a few hours after Apple unveiled the Apple Watch, Timex took the opportunity to promote their own “phone-free” smart watch.
Canadian problems, are some good problems to have!
Citigroup sees a $10 billion market in four years. Dumb watches keep selling too.
“Innovation distinguishes between a leader and a follower.”
In the past week, two new smartwatches have been unveiled. But neither are running a phone operating system, and both are being marketed largely around their looks.
Despite a lack of consumer enthusiasm for wearables, news outlets are afraid to be left behind again.