BUSINESS BUZZ: The name for people who don’t buy into the green movement at all, and never will. Yes, there are people out there trying to buy bigger, lower gas mileage Hummers because they don’t believe in this whole “let’s try to save the Earth and thus ourselves” notion. And marketers want to find out how to sell things to those people.

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The Best Links:

1. “Some consumers simply don’t care beyond the moment.”
2. GM’s Vice Chairman Doesn’t Buy The CO2 Theory
3. Meet the “Never Greens”
4. Watch Out With All That Greenwashing, Folks

Join the global movement to live on only 2000 Watts of energy a day. The average American lives a 11,400 Watt life - six times the goal. Europeans are better but still over the limit - they live 5,400 Watt lives. Combined with alternative energy sources, the 2000-Watt Society could stop global warming without ruining the enjoyment of our lives. In the words of project director Roland Stulz: “it’s not starving, it’s not having less comfort or fun. It’s a creative approach to the future.”

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The Best Links:

1. An Overview of the 2000 Watt Society
2. 2000-Watt Society on Wikipedia
3. New Yorker On A Special Danish Island, the Future of Energy, and 2000-Watt Society (Long Article)
4. Slideshow: How To Understand Your Energy Use and Get Down To 2000-Watts
5. Graph: What Switzerland Will Need To Change To Get To 2000-Watts

CULTURE BUZZ: The green movement is threatened by too much marketing, too many choices, and real confusion about what individuals can actually do to help the environment. Is it better to buy a brand new hybrid or a used car? Should you use a dishwasher or wash dishes by hand? Is it more important to buy local food or organic food? The New York Times reports that the green movement is threatened by “burnout” and “backlash” mostly because of too many conflicting green messages.

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The Best Links:

1. The NYT Reports On The Confused, Burned Out, Environmentalists Struggling To Do The Right Thing

CULTURE BUZZ: A program that offers homebuilders the opportunity to build “green homes” according to a certain standard of environmental performance. Real estate is for grown-ups, but for those considering new homes, building green is less cost-prohibitive than you think, and banks are even offering “green mortgages.” Time to start figuring out what an adjustable rate loan is.

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The Best Links:

1. Built Green’s Official Website
2. “Want a green house? Prepare for confusion”
3. Green Suburban Housing and How to Keep it Interesting
4. Built Green Remodeling Is a Hot Trend, Resulting in Higher Profit Margins for Homebuilders
5. “Built Green” Options for Those Interested in Seattle Real Estate
6. Green Built Techniques Important for Those Considering a Remodel of Their Home
7. A Homeless Shelter in Oakland, California Is Built Green
8. Green Remodeling Is Increasingly Popular in Seattle Suburbs
9. Earth Advantage Will “Green Certify” Your Home

CULTURE BUZZ: Green is sexy these days, so it was probably inevitable that eventually people would start offering tips about how to make your sex life more green. Ideas include all-natural lube, eco-undies, biodegradable condoms, and environmentally friendly sex toys. Some are even suggesting the old-fashioned DIY approach to dildos—after all, you can’t get much greener than a cucumber.

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The Best Links:

1. How To Green Your Sex Life
2. Let’s Talk About (Green) Sex, Baby
3. A Green Adult Boutique
4. On the Search for Eco-Luhhve?
5. Sending a Valentine to Mother Earth
6. Gettin’ Yo Freak On Green Style
7. How To Buy a Green Sex Toy
8. 10 Green Tips For a Red Hot Valentine’s Day!
9. Green Sex Tips
10. Good Clean Love: Making Love Sustainable

POLITICS BUZZ: Democratic Presidential candidates are using this buzzword to describe jobs in the clean energy sector. With the upcoming recession and economic downturn, we’ll be needing all these new jobs. See you at the energy plant!

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The Best Links:

1. Clinton and Edwards Want to Put Money into Creating Eco-Friendly Jobs
2. By 2030, Green Collar Jobs Will Have Quadrupled
3. It’s Not a Perfect Term, But It’s a Step in the Right Direction
4. Finding Green-collar Jobs
5. Just Another 20008 Election Buzzword?
6. GreenMatchMaker.com - Get Hooked up with Your Dream Green Job
7. Green Collar Jobs Could Strongly Benefit the African American Community
8. The Green Collar Sector Is Rising