Four Canadian film students were assigned a project: Create a YouTube hoax video that gets 100,000 views. They got nearly 42 million instead. Here’s the definitive behind-the-meme look at how — and why — their homework snowballed into one of the most popular and rapidly spread videos ever.
See an issue? Have a suggestion? Let us know!
Drag to highlight one or more parts of the screen.
What should we know about this issue?
Thanks! We got your feedback, and we'll follow up with you at
Sadly, an error occured while sending your feedback. Please contact firstname.lastname@example.org to let us know.