Link: http://www.businessweek.com/magazine/...

“We know it's an awesome vehicle,” says Ford America President Mark Fields. “But there are business reasons why we can't sell it in the U.S.”

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BUSINESS BUZZ: The name for people who don’t buy into the green movement at all, and never will. Yes, there are people out there trying to buy bigger, lower gas mileage Hummers because they don’t believe in this whole “let’s try to save the Earth and thus ourselves” notion. And marketers want to find out how to sell things to those people.

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The Best Links:

1. “Some consumers simply don’t care beyond the moment.”
2. GM’s Vice Chairman Doesn’t Buy The CO2 Theory
3. Meet the “Never Greens”
4. Watch Out With All That Greenwashing, Folks

TECH BUZZ: A site that lets you track and compare your gasoline consumption. More than just a new take on social networking, Fuelly lets you see how little changes — like fully inflating your tires — can affect your MPG.

The Best Links:

1. Fuelly | Share and Compare Your MPG
2. The Idea is to Make Saving Fuel More Fun
3. Fuelly’s Funny 404 Page

BUSINESS BUZZ: The Nano, from Tata Motors, is being billed as the world’s cheapest car . It’s excessively cute! So cute that some American is trying to get one imported . An increase in demand has made Tata boost output of the $2,500 car — they’re hoping to roll out about 250,000 Nano cars a year, starting in October.

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The Best Links:

1. The People’s Car Is Also Really Cute
2. Some Dude Looking For Someone To Ship A Nano to the U.S.
3. The Nano Gets About 47 Miles to the Gallon, Not Too Shabby
4. Says Tata: “Customer response in India was unprecedented”
5. Cost Overruns As Work Is Boosted At Tata Plant in India
6. Rising Steel Prices May Push Up Lil Nano’s Cost